4 Steps to Build a Content Marketing Strategy

Read on to learn about the 4 steps to building a content marketing strategy

1. Set your goals and objectives

A good starting point for an effective content marketing strategy is to nail down your big “why”.?Ask yourself, what are the goals and long-term vision for your business? ?

How can you hit those goals while still supporting and adding value to your customers??

While you set these goals, keep in mind to make them specific and measurable by assigning relevant KPIs to each objective.

2. Research your target audience

Merely knowing the audience demographic is not enough. You must understand who you are talking to, at a much deeper, intimate level.

The more intimate and visceral you can make this activity, the better you can understand your target audience.?Create an in-depth customer avatar from scratch or take the alternative route by asking your current customers.

3. Create content

When it comes to creating content, there are a ton of places, tips, and tricks to draw content ideas from.

• Look at what industry leaders are up to and try to emulate what they do.
• If you have limited time and resources on hand, repurpose your existing content into shareable formats on other sites.?
• Practice social listening. Use social media polls to ask their opinions.
• Capitalize on new trends and memes by turning on trend alerts for platforms like Tik Tok and Instagram.
• Turn your testimonials and case studies into a user-generated campaign.

4. Market

No matter how valuable your content is, your efforts stand futile if it falls on deaf ears?. Ultimately, the channel that you choose should depend on your target audience and where they hang out.?

Content marketing channels are broadly classified into 3 channels:

• Paid: These are the channels wherein you pay a price to position your brand in front of an audience. Examples: Social media ads and PPC ads.
• Owned: These are the channels where you have sole ownership over the audience and channel. This includes your email list and website pages.?
• Earned: This refers to the content that others speak of you and create for you. Like customer testimonials, social media shares, blog mentions, etc.

A successful strategy is to use a cohesive blend of all three.?

Pro Tip: Pay close attention to your owned channels and ensure that they are maximized to the limit because this is the channel you have the most authority and control over.?

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