4 Step Checklist To Optize Your Fashion E-Commerce Store Through SEO
Title: 4 Step Checklist To Setup Your Fashion E-commerce Store SEO
When it comes to growing your business, keywords are crucial. Here are some tips on how to optimise your website SEO and surpass your competitors.
Keywords are crucial for search engines to understand and keep a record of the content of your page. Thus, when a user is searching for something similar, your site will pop up in the search and you get to "introduce" your brand to them.
How well your SEO optimisation is will determine how high up your site will be in the Google rankings. Google and other search engines have a formula and algorithm that determines the rankings, which is the secret to success if you know how these rules and rankings work.
Too many fashion e-commerce brands focus on paid ads like Facebook and Google Ads and neglect SEO without realising that it can bring them an insane amount of organic searches and thus increase their revenues.
Suppose you have a fashion e-commerce store and don't know where to start on keyword research and SEO. This is the right article for you to read. We will provide helpful tips on researching and finding the right keywords, using them on ads, and optimising keywords for SEO.
Keyword Research for Fashion e-commerce Stores
Before you start the keyword research, ask yourself. Who is my target audience? Understand the search terms they use would be helpful in this process.
For example, if you sell denim jeans, you will have to look at your products - what sells well, and what you want to promote. Denim jeans are words with a high search volume but you can also go into detail and find specific styles or fits to attract more people looking for particular jeans rather than just jeans.
Focus on Demographic, fit, style, and designs. Ex. High waist jeans, Blue jeans, baggy jeans for women etc. Now, we will show you a few tools to find these keywords.
Keyword Planner
Using keyword planners where you are placing ads is one of the best tools for keyword research. We recommend the Google keyword planner because there is no better place to do research than Google itself.
Long-tail keywords usually have less traffic but are more precise and have higher conversion value. They're valuable and help you slowly build traffic to that one link or ad—something helpful to use to generate a new audience and customers.
It's okay to use a keyword that doesn't have a lot of searches but has an excellent upward trend over a highly searched keyword with a downward trend that is highly competitive. In the long run, it will be more beneficial and budget-friendly.
Google Trends
Google Trends is an excellent way to check on trending keywords for your fashion e-commerce store and a perfect way to check trending products. This is also a reference to building your product catalogue seasonal or annually for a clothing vendor.
I like to compare a few types of products in a category.
Ex. Blue jeans, baggy jeans, high-waist jeans
Ex. Mini dresses, Midi dresses, bohemian dresses, Plus size dresses
After the result comes up, you will see a highly detailed graph of the trend of each keyword and similar searches you can use as a reference or as a long-tail keyword.
Google Trends is used to validate my keywords and give me a better idea of the keywords I chose, so using both Google keyword planner and Google trends is a good combo. Plus, all the data comes from google rather than a third party, so you know it's no BS.
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Fashion e-commerce Store SEO
Make SEO your advantage. Why do I say this? I would say most fashion merchants focus on Facebook ads and Google Shopping ads. I would say this is the norm to gain traffic. However, to succeed in long-term organic traffic is so important. I would say even more so than ads. It's good for you to run ads and optimise your SEO simultaneously; you can get a balance of paid and organic traffic to your store.
Product Titles
Product titles are the most critical yet straightforward element for all fashion e-commerce stores. You should have keywords in titles because it can help with organic traffic; for example, if someone searched blue jeans on google and your SEO is done well. Being on the first page can do wonders for your business and produce more revenue than you think.
Here’s a formula for you to follow for your product descriptions:
Product title = A (Core product) + B (style) + C (SKU - If any) + D (color, elements) + F (Further details: Weight, Capacity, etc.)
Descriptions
Most likely, you already have one or two most relevant keywords at this point. That's not enough. So what you can do is do more research on keywords. Also, add the min descriptions.
For descriptions, there should be two main goals:
It sounds very simple, but having this formula in all product descriptions can go a long way. One change might not be enough, but accumulative efforts can be life-changing, giving your products a boost in traffic.
Blogs
When keyword placement is executed well, you rank higher in those keyword searches. Putting the right keywords in the right places is an element of SEO. Just remember the content is the most important and what makes the visitor stay longer.
It's important to add keywords to synonyms of keywords to your headings. Titles such as headings and subheadings have a different HTML markup than the rest of the text; hence having your keywords in titles and making them clear and concise increases the crawlability of your site.
Another important key point is to have internal links available within the content.?
For example, do not write "click here to learn more"; instead, use a keyword as an anchor text and hyperlink to that specific page. This method is way more search engine friendly when it comes to SEO. Search engines will recognise the keyword, anchor text and hyperlink.
List of fashion e-commerce keywords
Here is a list of fashion keywords that have a high search rate. It's a good idea to incorporate these products into your product catalogue. However, continuously monitor keywords on products you're selling and constantly optimise the keywords to make your store stand out long term.
Key takeaways
Want to get straight into it? We highly recommend using SHOPLINE to start your online store. It's easy to use, perfect for beginners, and incredibly affordable. Sign up for a 7-day free trial to get started.
Go to the SHOPLINE Academy blog page to find more educational blogs