4 Smart Ways to Grow Your Business on LinkedIn
Kim Peterson Stone
Linkability.us Founder | Growth Strategist for Professionals Driving Business Success | Proven Systems for Sales & Brand Authority
In today’s newsletter, we will discuss four of the best ways you can use LinkedIn to grow your business, how you can optimize the content you share, and how to know if what you’re doing is working.
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1. LinkedIn Marketing Solutions – Advertisements
The great thing about LinkedIn is that the platform is?constantly?changing things to better meet its users’ needs. Since its inception, LinkedIn has rolled out new tools year after year, and in?2005 ?LinkedIn introduced LinkedIn Marketing Solutions – its first ad that has since allowed marketers to reach a targeted audience. Since then, we have seen many new rollouts to the LinkedIn Marketing feature.
These include:
To make the most of your time on LinkedIn, you must develop a solid LinkedIn marketing strategy. This strategy should include the goals you want to achieve with your Business Page, the purpose of the Page and your overall advertisement budget.
When you advertise on LinkedIn, you increase visibility, generate new prospects or business opportunities, and can measure your ads’ ROI. Since LinkedIn is a platform built for professionals, compared to other social media sites, LinkedIn’s advertisement capabilities allow you to narrow your search further by industry, skill set, job title, company size, etc. This means that you can target a narrower and more personalized group of people, saving you time and unproductive reach-out efforts.
The four types of LinkedIn Ads available to you are:
1. Text Ads
2. Message Ads
3. Dynamic Ads
4. Sponsored Content
No matter what size your company is, LinkedIn has campaign options that can significantly improve your outreach to reach your target audience and meet your LinkedIn marketing goals.
According to LinkedIn data, sponsored content that includes a statistic receives a 37% higher click rate and 162% more impressions.
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2. Networking
We have discussed heavily the importance of networking professionally and as a business. If you want to continue to grow your reach, you have to produce a targeted network continually. To do this as a business, you should consistently engage with your employees, connect with customers, share videos, ask your employees to share important company updates, build an organic following, etc.
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3. Recruiting
Through LinkedIn’s Talent Solutions Center, recruiters can quickly search for quality and diverse professionals worldwide by utilizing LinkedIn’s keyword search and 40+ search filters. When you use LinkedIn Recruiter, you have access to the following:
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Together, these tools allow you to target the right people using data-driven insights. You can then track your applicants in real-time.
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4. Becoming a Thought Leader
Do these characteristics sound like you?
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If you relate to any of these characteristics and you’re looking to incorporate LinkedIn into your business routine so that you can expand your reach and create new opportunities, thought leadership should be at the top of your list of things to achieve. When you establish yourself as a thought leader, you amplify your reputation, connect with more warm leads, increase your talent pool, and improve employee engagement.?
Want to become a thought leader? Check out this article:?5 Smart Ways to Achieve Thought Leadership Positioning that are Proven to Work on LinkedIn .
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How can you optimize your content to improve your engagement quality and quantity? We list our tips below.
Images: Since the beginning of time, pictures have been used to tell a story, which still holds today. Photos capture an audience’s attention before words are read, so whenever you post content,?ALWAYS?include a graphic.
Linkability uses Canva for all our graphic needs if you’re unsure where to start.
Share: Tag people, leave shoutouts, and mention pages. Doing so furthers your exposure and builds relationships.
First Impressions: Whatever you do, leave a great first impression. If you’re connecting with new potential leads, show your best self. If you’re writing new content, come up with an engaging first sentence and title (where applicable).
Include a CTA: What do you want your network’s next step to be? Is your goal for them to sign up for an event? Reach out to you? Leave a comment. Whatever your intention is, ensure you provide a clear link/direction for your audience to learn more about what you have to offer.
Hashtags: Include at least five relevant hashtags for each post.
To check how popular a hashtag is, go to the search bar, and type a #, followed by the word or phrase.
Find ideal time to post:?LinkedIn studies ?show that the ideal time to post on LinkedIn is on Wednesday 8-10 am, Thursday at 9 am and 1-2 pm, and Friday at 9 am.?
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By consistently seeing where you’re doing well and what you could improve upon, you open yourself up for continued growth.
You can check your analytics by:
1. Clicking the Me icon at the top of your Page.
2. Under Manage, click Posts & Activity.
3. Choose Articles or Posts.
4. Click view.
5. Choose if you want to see your engagements, performance, demographics, etc.
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Get out and make the most of your LinkedIn business and personal accounts. If, after reviewing these tips, you don’t feel up to the task, contact us today. Linkability is happy to help you build and maintain a Profile you’re proud of.
??? If you haven’t already, drop us the link to your Personal Profile or Business Page so we can follow all the wonderful things you have done and have yet to complete.
Kim Peterson Stone is a three-time business founder, keynote speaker, and leading?LinkedIn strategist ?that has amassed a global following of over 225,000 on LinkedIn. Not only has she authored hundreds of articles on LinkedIn and become a verified thought leader, but she has helped her clients do the same.
Her B2B digital marketing agency,?Linkability, Inc. , has?helped many clients from Intrapreneurs and Entrepreneurs to Fortune 500 companies ?work smarter on LinkedIn by leveraging the art of surviving disruption. With her intimate knowledge of thought leadership, entrepreneurship, and global business communications, Kim uses creative and purpose-driven solutions to?develop a strong brand presence , generate targeted leads, and maximize online visibility for their clients.?
Kim has changed the lives of many, not by selling products but by?solving?problems, and she can teach you to do the same.
Peak Performance Living ; Dynamic Sales Professional, Business Growth Manager-Naturalpathic Entrepreneur
2 年Kim?? Thank you for sharing your wisdom ????
Brand Marketing Consultant | Always here to help you build awareness for your startups, uplift the visibility of your brand, and make an impact.
2 年Spot on ?? Kim Peterson Stone