4 Simple Steps to Create Your Sales Funnel for Shopify

Shopify is a fast, reliable, stable, and robust e-commerce platform that businesses prefer. However, editing sales pages can be difficult without being a master coder, leaving your online stores like everyone else’s.

In this post, we will help you create and integrate your sales funnel with Shopify. This post will be a lot for beginners and those who are currently selling on Shopify plus on how to move over to those sales funnels. In this way, you will start gaining those profits a lot quicker you could with the shopping cart platform – Shopify.

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The whole purpose of a sales funnel is to increase the average cart and build audiences. Although, you can’t fulfill both these purposes effectively on Shopify

1.Create an Opt-in/Sales Page

It doesn’t matter what kind of traffic you look for, whether it’s Facebook, Instagram.

Instead of sending them to your Shopify store, you’re going to send them to an opt-in page or a sales page.

The whole purpose of this page is to convince your potential buyers.

Your traffic landing here should provide you their email IDs, so you can later follow up your email subscribers with different email campaigns. The whole purpose again here is that you are selling an offer that your potential customers are going to buy from you.

It would be best if you assured them that the offer that you are going to sell is good enough for them to give you their email address so that they are willing to take a look.

There are a lot of things you can do on these pages, such as adding exit pop-ups. You can make your audience successfully do what you humanly want.

2.Create the Order Page

After your potential customers have submitted their email addresses, you need to take them to your order page. The order page for your audience is to fill in their billing and shipping details and click “Yes” to buy your product.

On the order page, there’s a thing called order bumps.

It is a pre-purchase upsell. For example, you go to a supermarket, and while checking out there, you see some small items like candies, chocolates, and more kept near the check out table.

The stores keep these things upright there because those are easy toss into your order to increase the average cart value.

These stores know that customers are more likely to buy those small products because they wouldn’t go to the grocery sections and add candy into their cart. Customers tend to buy those products just at the time of purchase.

The same goes for the online shopping cart.

Before the customers click “Yes,” and they got billed on the order page, there’s a bunch of exciting items they would add to their cart.

There’s are a lot of things you can do on these order pages and not on Shopify alone.

You can do quantity discounts like bestseller highlights, include the auto select option, or an exit pop-up, which can lead to a coupon code page.

3.Create your Upsell Pages

Right after the customers get to your order pages and click “yes” to buy your product, they are going to be presented with your OTOs (Online to Offline) or upsell pages.

Here, you can sell them more of the same thing but not necessarily the same thing.

However, selling more of the same thing works, but what matters is giving your customers a better deal than what they have paid fo?. So, it’s a yes or no kind of a question that your customers have access to.

When the buyers click on the order page and whether they buy your order bump or not, it doesn’t matter.

When they get to this upsell page if they click “yes,” they get automatically billed, and if buyers click “no,” they don’t get billed.

They just keep going through your sequence, so that you have as many upsells or downsells as you want.

A downsell here is when your customers say no to your order bump, you can down-sell them with either a better price of that product that you just offered.

You can do as many downsells as you want, as it is selling more of the same just at a better price. And again, they will have the option to click “yes,” and if they again click “no,” they can go back to your sequence.

One more thing you can do is send your customers to another upsell page where you can offer them an expensive complimentary product. It could be your continuity program where you can sell your customers higher-priced items.

Again, it will be a yes or no kind of question for your customers at every single step.

If you want, you can also have downsells here, and you can have as many upsells you possibly wish to until the buyers finally reach their thank you page.

4.The Thank You Page

A “thank you” page is an excellent opportunity to sell more items to your customers. It is the step where you can send them to your Shopify store. Know their pain points they still have and get the opportunity to resolve them.

Throughout this sales funnel, you will see anywhere between a 30-60% increase in opt-in rates.

Although, what matters most is the other steps of the funnel.

If your potential buyers hit that order page and provide you with their email addresses, you can follow up by sending them through an email sequence.

As a result, you are going to see the conversion rates increase by 5-10%, depending on how far down the funnel you will go.

This simple funnel will help you sell your customers precisely what they are looking for.

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