4 simple objectives for every sales interaction

Hi Friends,

Welcome to Win Rate Wednesday.

In this issue:

1. This Week on The Win Rate Podcast - Will AI Be The Great Differentiator In Sales?
2. Today’s Win Rate Advice - Be More. Simply.
3. How I Can Help - Sales Growth Coaching

[This Week on The Win Rate Podcast]

Joining me on this week’s episode of The Win Rate Podcast to dig into the topics of sales effectiveness and the buyer experience are some of my favorite people to talk all things sales and selling with.

Larry Levine , author of the best-selling book, Selling from the Heart and co-host of the Selling From the Heart podcast.

Larry Long, Jr , CEO (Chief Energy Officer) at LLJR Enterprises.

Michael Hoffman , Founder and CEO of PastSight.

Click here to listen: Will AI Be The Great Differentiator In Sales?

Don't forget to subscribe, rate and review!

[Today’s Win Rate Advice]

Don’t overcomplicate your selling.

Yes, there are a lot of moving pieces in every complex deal.

However, in my experience winning many 7-figure and 8-figure deals, I learned that being focused on accomplishing just 4 simple objectives in every sales interaction with a buyer helped clarify exactly what they needed from me to maintain momentum and keep moving forward.

1. Be more connected. Deepen your connection with key decision-makers, influencers and stakeholders.
2. Be more curious. Deepen your discovery of the compelling opportunities and challenges the buyer faces. And how they influence the decision they need to make.
3. Be more understanding. Deepen your understanding of the most important outcomes the buyer wants to achieve. And how you can help them do that.
4. Be more helpful. Deepen the value you provide to help the buyer make progress toward their decision with every sales interaction.

Act with intent to accomplish these four objectives in every sales interactions with every buyer.

You’ll win more.

[Sales Growth Coaching]

“If you focus on goals you may hit your goals, but it doesn’t guarantee growth. If you focus on growth, you will grow and you will meet your goals.”

My Sales Growth Coaching program will help you grow and hit your goals. As a seller and as a person.

Click here to schedule a brief intro call with me to see if my Sales Growth Coaching program is a fit for you

Good selling,

Andy