4 Simple Formulas to Measure Online Success

4 Simple Formulas to Measure Online Success

4 Simple Formulas to Measure Online Success. Including Conversion Rate, Cost per Conversion, Close Rate, and Cost per Sale Acquisition. Are you using these numbers when making pricing decisions for your products and services?

1. Conversion Rate

Number of Visits / Number of Goals Complete = Conversion Rate

Goals are actions by the visitor that continue the conversation. Some examples include; a phone call, form submission, or subscription sign up. If your website receives 100 visits and those visits resulted in 2 phone calls, your conversion rate is 2%. Out of 100 attempts, 2 visitors made a call.

100 visitors / 2 goals = 2%

*The national average is 1-3% but with good strong calls to action you can reach results of 10-20%

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Dr. Lynn West

Owner, Lynn L. West & Assoc, LLC

7 年

Super job, J!

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