4 SIGNS YOUR SALES TRAINING NEEDS AN OVERHAUL

If you're dropping big budgets on the latest "sales guru" programs that promise sky-high revenue numbers, prepare for disappointment.

As a business growth consultant, ?I've seen too many companies anchor their enablement to off-the-shelf solutions peddled by talking heads. These generic, fad-driven programs inevitably fall flat because they lack the following:

Customization to Your Specific Sales Cycle

Selling cybersecurity software to enterprises is worlds apart from selling landscaping services to SMBs. Yet companies force mismatched sales methodologies onto their teams anyway.

Alignment to Your Buyers' Needs and Expectations

Those cringe-worthy, manipulative "hacks" may work for generic commodities. But sophisticated B2B buyers expect a consultative approach - does your training cultivate that?

Integration with Your Existing Tech Stack & Processes

New sales tools and training should seamlessly complement your CRM, sales cadence, and operational workflows. Not disrupt them.

This results in your sales team fumbling through disjointed techniques, providing a disorienting experience for customers. Not exactly professional...or profitable for you.

4 Sales Training Red Flags

Here are some additional signs that your sales training needs an overhaul:

Generic, One-Size-Fits-All Programs

Off-the-rack solutions that don't map to your particular sales DNA, products, and buyer journey.

Training Too Tactical, Not Strategic

All tactics, no strategy. Just a bunch of gimmicky "hacks" rather than competency in fundamentals.

Acts Like Customers Are Monolithic

Singular methodologies that assume one sales approach works for all customers, regardless of vertical, size, role, etc.

Focuses More on Entertainment Than Education

The trainer is just a glorified motivational speaker providing inspirational quotes over actual applicable, role-specific skills development.

If you're nodding along to any of those red flags, chances are your sales training is behind the times and underdelivering.

THE MODERN APPROACH: SALES PROCESS CURRICULUMS

World-class sales organizations take a more scientific approach. I help companies architect fully customized Sales Process curriculums focused on three core pillars:

1. Upskilling on your unique, documented sales process from lead to close
2. Mastering the specific consultative abilities and messaging frameworks for your solutions
3. Developing core competencies around negotiation, objection handling, pipeline management, etc.

With role-specific coaching roadmaps anchored in your business realities, reps develop surgical proficiency in your field-proven best practices - not someone else's.

It transforms your sales team into a well-oiled machine, operating off a unified playbook proven to convert your prospective clients.

No tricks or gimmicks needed. Just consistent execution producing predictable results, quarter after quarter.

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