4 Signs It’s Time To Hire Marketing For Your Startup

I know being a founder means wearing many hats - from CEO to product developer to customer service representative. But as your startup grows, it can be overwhelming to juggle everything and also market your product or service. What does marketing do for your startup? It builds your brand, brings and maintains loyal customers, and is a crucial element in any startup growth strategy. Every pitch deck requires a go-to-market strategy.

Strategy is one thing, implementation is another.

Today, I want to share with you four signs telling you it’s time to hire a marketing team for your startup, as well as where to find these talented individuals.

4 Signs It’s Time To Hire Marketing For Your Startup

1. You Want To Quickly Test Your Idea But You Don’t Have A Large Audience

You have a new idea, a new feature, or a new target audience that you want to quickly test, but don’t have access to a large enough audience. The best thing is to work with a small marketing agency that will help you create a strategy, run very targeted campaigns and quickly get accurate market feedback.

2. You’re Not Getting The Results You Want From Your Current Marketing Efforts

If you’re not seeing the growth that you have in your business plan, this could be a sign that your marketing strategy needs to be revamped or that you need to explore new channels to reach your target audience. Hiring a small but powerful marketing agency or a freelancer can help you conduct a thorough analysis of your current marketing efforts, identify gaps and opportunities, and help with implementation, taking the stress off your plate.

3. You’re Not Sure Who Your Target Audience Is Or How To Reach Them

Understanding who your target audience is and how to reach them effectively is a big challenge to overcome in marketing. Without this understanding, your marketing efforts may fall flat or reach the wrong people, resulting in wasted time and resources. A marketing agency or a freelancer can conduct in-depth research and analysis to help you identify your target audience and develop strategies to reach them more effectively. They can help you create buyer personas, analyze customer data, and conduct market research to gain insights into your audience's needs, behaviors, and preferences, in order to create effective campaigns without throwing spaghetti at the wall and seeing what sticks.

4. You Don’t Have The Time or Competence In Your Team To Devote To Marketing

If you are realizing that your marketing efforts have been, at best, sporadic or you don’t have someone in your team with a strong, up to date growth marketing background, this is a clear sign that it’s time to consider outsourcing. By leveraging the expertise of marketing professionals and freeing up your time, you can maximize your limited resources to get more bang for your buck.

So How Do You Find This Talent Quickly and Effortlessly?

At Upmarqt, we specialize in matching businesses with handpicked specialized freelancers and Boutique Agencies. At no cost to you. Whether you need help with marketing strategy, social media, email, SEO, or any other aspect of marketing, with our personalized approach and talented pool of marketing experts, you’re guaranteed to find the right match for your business.

Don’t hesitate to schedule a call with us to get started!