4 Secret Selling Techniques You Must Implement
Eric Lofholm
I am the president of Eric Lofholm International, the president of Being Movement International, and soon to also be the president of The Hunger Company
It's difficult to reach your business goals if you don't have the right materials and/or the information to help your business reach the success it's capable of. These four insights will help you generate the business you've always dreamed of.
Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisement campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don't wait until your profits are plunging to start hunting for new marketing strategies.
Wouldn't it be great if you could foolproof your selling techniques? Yeah, no more customers walking out with empty hands... no more profits disappearing into thin air! Here are 4 secrets that will help you put money in your pocket, and lengthen your current customer list.
1. Make It Easy
There's an old adage that says variety is the spice of life, but hey, too many choices can lead to indecision and procrastination. We all know what happens when customers procrastinate... yeah, you lose a sale.
When a customer walks into your business ready to purchase, and suddenly sees several options he didn't know were there, he'll stop then decide... which one? If he's uncertain... well, you lose a sale that was already in your pocket.
Make it easy for your customers to decide... yes, I'll buy it... no I won't buy it. Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer.
2. Offer Several Ways To Buy
Too many choices can overwhelm customers and cost you sales, but options of how to buy open up avenues for customers to purchase the product they've decided they need. They say there are different strokes for different folks... your customers don't all use the same methods to buy. It just makes sense that if the method they prefer is available, they'll be more likely to take advantage of it.
Convenience it the key to attracting buyers in today's fast paced society. What will be the fastest and easiest for them... credit card, phone, fax, Internet, or cold hard cash?
3. Keep it Simple
You remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service. Heck, you just wanted to buy one item! Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart. Yeah, the temptation to just forget it is right there!
Don't frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done. Let them get frustrated, and they'll go elsewhere, or just abandon the idea altogether.
4. Follow Up
One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. I'm not an impulsive shopper by any stretch of the imagination, but it stops me in my tracks every time. I know it's a one-time shot, and I really consider whether I want or need it before I hang up the phone.
How many items would your customers buy if you were to follow up every sale with a special offer? Internet marketers have a world of options at their fingertips. The products you offer don't even have to be yours... and you can still make a profit!
Affiliate marketing is sweeping the Web. Think about it... would your customers benefit from an ebook that deals with the product they are purchasing? You can offer it to them, and let the owner handle ordering process while you collect the commission. It's as easy as 1, 2, and 3 and profitable too!
Boosting your sales numbers and profit dollars isn't as tough as it sounds. Implement these 4 simple selling techniques, and watch your sales steadily climb... and just think... they didn't cost you a penny!
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#choices #options #follow-up #sales #strategy #digitalmarketing #branding
President, Gary Williams Marketing Service LLC
5 年I’ve been following Eric Lofholm for a few years now and he really does bring so much consistent value that I am now working with him directly to improve my sales. With myself having over 30 years in the business I’m learning through his many available channels: daily motivational calls, sales training live weekly, and now 1x1 calls. Many excellent points here. Do not let your methods or your message get old. Make sure you are addressing the one client most likely to buy personally, as mentioned with a strong opening in their ‘language’, and get in front of that client where and when they are shopping or scrolling, keep it to the point with one decision to make; yes or yes. Review data and trends to update your marketing as needed to stay current and possibly a step ahead of the competition.
Providing Loans for Commercial Real Estate Owners across the US. Supporting Banking Professionals & CRE experts who love their Business Owner Clients.
5 年There are many selling tactics that are not known to all and therefore are secrets. There are also many selling tips that we “know, but don’t do” and then the tactics we employ, that are not good for our sales. It is not a secret that your first words(written or verbal) to a likely prospect are IMPORTANT IF NOT 100% CRUCIAL TO SUCCESS!!! No reason to sugar coat this... so many people get the first words totally wrong. Fact. No need for secrets of processing orders if you turn them off with your first impression/pitch. The secret that I think matters most is to write and speak in ways that take emphasis off of “you” and what “you do” and communicate in terms of what “they feel resonates with them at this moment”. Change the frame of how you talk and people will willingly find ways to buy from you. Then add these 4 secrets to add incremental revenue to ideal clients who are already willing buyers and not just tricks for any old lead.