4 Secret Content Formulas for Higher Sales!

"Writing is an art, selling is a science!"

Not all content is created equal.

There are secret content formulas that compel your target audience to take action.

In this article, we'll unveil these four secret content formulas.

So let's begin...

4 Best Content Formulas:

Formula 1. HLD (Hook, Lead, Deliver)

The first secret content formula in our arsenal is HLD: Hook, Lead, Deliver.

The HLD formula is all about grabbing your audience's attention, guiding them through your content, and delivering valuable insights or solutions.

Firstly, let's talk about the Hook.

Your hook is the gateway to your content, the magnetic force that draws your audience in.

It could be a thought provoking question, a bold statement, or a compelling statistic, anything that piques curiosity and entices your audience to keep reading.

I like to give bold statements that grab attention like a TNT explosion.

Once you've hooked your audience, it's time to Lead them into your content.

Your lead should seamlessly transition from the hook and provide a roadmap for what's to come.

Whether it's a brief overview of the topic or a teaser of the insights you'll be sharing, the lead sets the stage for the main content.

Finally, Delivering the content is where you provide the meat of your message.

This is where you deliver on the promise you made in your hook and lead.

Whether you're sharing valuable tips, in depth analysis, or actionable strategies, ensure that your content is informative, engaging, and relevant to your audience's needs and interests.

EXAMPLES:

1. Hook: "9 out of 10 business fail because they don't know one crucial secret. Discover how to unlock your full potential and become that 1 out of 10."
2. Lead: "In this article, we'll unveil the proven strategies that successful coaches use to empower their clients, overcome obstacles, and reach new heights of success."
3. Deliver: "From goal setting techniques to mindset shifts and actionable steps, we'll explore the key elements that make coaching transformative and effective."

And if you want to be more hard core, try...

Formula 2. PAS (Pain, Agitate, Solution)

The second secret content formula in our arsenal is PAS: Pain, Agitate, Solution.

This formula is particularly effective for addressing your audience's pain points and offering solutions that alleviate their concerns.

Firstly, it's crucial to identify your audience's Pain Points.

What are the challenges, frustrations, or obstacles they're facing?

[Here is a complete guide how to do that and more]

By understanding their pain points, you can tailor your content to address their specific needs and concerns.

Once you've identified their pain points, it's time to Agitate them.

Agitating the pain involves highlighting the consequences of not addressing their issues and intensifying their desire for a solution.

Paint a vivid picture of the challenges they'll continue to face if they don't take action.

Finally, offer the Solution.

Present your product or service as the antidote to their pain points.

Clearly demonstrate how your solution addresses their needs, solves their problems, and improves their lives.

Make it easy for them to see the value in what you're offering.

EXAMPLES:

1. Pain: "Are you tired of struggling to generate leads and convert them into sales? You're not alone. Many businesses face challenges when it comes to lead generation and sales conversion."
2. Agitate: "Imagine the frustration of spending countless hours and resources on marketing efforts, only to see minimal results. The longer you go without a solution, the more opportunities slip through your fingers, and the further behind your competitors you fall."
3. Solution: "Fortunately, there's a solution. Our proven lead generation and conversion system has helped businesses like yours increase their sales by 300% in just three months. Discover how our innovative approach can transform your business today."

Another interesting and highly converting one is...

Formula 3. BAB (Before, After, Bridge)

The third secret content formula in our arsenal is BAB: Before, After, Bridge.

This formula is particularly effective for showcasing the transformative power of your product or service.

Firstly, paint a picture of the Before scenario.

Describe the challenges, frustrations, or limitations your audience faces before they discover your solution.

Help them empathize with the struggles they're currently experiencing.

Next, portray the After scenario.

Illustrate the positive outcomes, benefits, and improvements that result from implementing your solution.

Show them what life could be like after they've experienced the transformation your product or service offers.

Finally, build the Bridge between the Before and After scenarios.

Explain how your solution bridges the gap between their current reality and their desired outcome.

Highlight the specific features, benefits, or advantages that make your solution uniquely positioned to deliver results.

EXAMPLES:

1. Before: "Before working with a career coach, John felt lost and directionless in his professional life. He struggled to define his goals, lacked confidence in his abilities, and felt stuck in a job that didn't fulfill him."
2. After: "After just a few coaching sessions, John experienced a transformation. He gained clarity on his career path, developed a clear action plan for achieving his goals, and felt more confident and empowered in his abilities."
3. Bridge: "Whether you're looking to land your dream job, start your own business, or advance in your current role, our coaches are here to support you every step of the way."

And finally...

Formula 4. SOA (Story, Offer, Action)

The fourth and final secret content formula in our arsenal is SOA: Story, Offer, Action.

This formula leverages the power of storytelling to connect with your audience, present your offer, and compel them to take action.

Firstly, write a compelling Story.

Stories have a unique ability to engage emotions, build rapport, and capture attention.

Whether it's a customer success story, a personal anecdote, or a narrative that illustrates the problem solution dynamic, storytelling can humanize your brand and make your content more relatable.

Next, present your Offer.

Clearly communicate what you're offering to your audience, whether it's a product, service, or opportunity.

Highlight the features, benefits, and value proposition of your offer to entice your audience and persuade them to take the next step.

Finally, issue a Call to Action.

Don't leave your audience hanging, encourage them to take action now.

Whether it's making a purchase, signing up for a newsletter, or contacting your sales team, provide clear instructions on what they should do next and why it's in their best interest to do so.

EXAMPLES:

1. Story: "Meet Emily, a recent college graduate who felt overwhelmed by the prospect of entering the job market and unsure of what career path to pursue. Frustrated and anxious about her future, Emily knew she needed guidance and support to navigate this challenging transition."
2. Offer: "That's when Emily discovered career coaching, a personalized, one on one approach to career development and goal achievement. With the support of her coach, Emily gained clarity on her career goals, developed a professional brand that highlighted her strengths, and landed her dream job within just three months."
3. Action: "Ready to take control of your career and achieve your professional goals? Start your coaching journey today and experience the transformative power of personalized support and guidance. Schedule your free consultation now and take the first step toward a brighter future!"

Now Let's Play a Game...

I will give you 4 examples and your task is to guess what formula each of them is using.

Please write your answers in the comments bellow!

Example 1:

Are you tired of creating content that falls flat and fails to gain traction? Discover the 33 dangerous secrets for writing attention grabbing titles that will make your content go viral.

In this groundbreaking book, we'll unveil the proven strategies that top content creators use to craft titles that captivate audiences, spark curiosity, and drive engagement.

From leveraging psychological triggers to mastering the art of click worthy headlines, this book is your ultimate guide to unlocking the secrets of viral content and skyrocketing your online presence. Get your copy today!"

Example 2:

"Before joining our authorship program on Life Coach Code, many coaches struggle to gain recognition for their expertise and establish themselves as thought leaders in their field.

After becoming a part of our exclusive authorship program, coaches experience a significant boost in credibility, visibility, and influence. They gain access to our platform's vast audience and position themselves as trusted authorities in their niche.

Our authorship program bridges the gap between aspiring coaches and established thought leaders.

By joining our community of top influencers and contributors, you'll have the opportunity to share your ideas, connect with like minded professionals, and make a lasting impact on your audience. Apply here to become an author on Life Coach Code today."

Example 3:

Are you struggling to gain visibility and reach a wider audience with your coaching message?

Many coaches find it challenging to break through the noise and get their stories heard by the right audience.

Imagine the missed opportunities and unrealized potential of keeping your inspiring story confined to a small audience. The longer you go without sharing your message with the world, the more people you could be helping and inspiring.

With an exclusive interview on Life Coach Code, you can showcase your expertise, share your journey, and reach thousands of readers eager to hear your story.

Let us help you amplify your impact and spread your message to the masses. Apply here for an interview and we will see if you are a good fit."

Example 4:

"Meet Alex, a regular Life Coach Code reader with untapped potential and unfulfilled dreams. Alex felt stuck in a rut, longing for something more but unsure of how to unleash their full capabilities and live their best life.

That's where Superhuman University comes in...

A revolutionary platform designed to help individuals like Alex tap into their spirit, mind, body, and heart, and unlock their superhuman potential.

With monthly courses and programs designed to elevate every aspect of your being, Superhuman University empowers you to transcend limitations and become the superhero of your own life.

Ready to embark on your transformational journey? Join Superhuman University today and start unleashing your superpowers. Enroll now and take the first step toward becoming the best version of yourself!"

Conclusion

So, is it easy?

Can you match the content with its formula?

Start implementing these secret content formulas in your marketing strategy today and watch your sales soar!

I am eager to read your answers in the comments below...