4 Sales Principles For You And Your Video Agency To Start Closing $30K+ Deals
Michael Hanson
Creative Entrepreneur | Award Winning Storyteller?? I help filmmakers build a $500k+/yr video agency that runs on auto-pilot, so they can work on the projects they love
Want a hard but simple truth?
If you don't know how to sell, your video agency won’t succeed.
You could have mastered your craft, honed your technical skills, and produce high-quality videos that engage and captivate. All that doesn’t matter a damn if you can’t make a Brand excited about paying for your services.??
Without that one crucial aspect, you’re just a highly skilled hobbyist.
The frustrating thing is, you probably didn’t get into filmmaking to be a salesperson. You got into it for the passion of storytelling & the art of crafting a well-told story.?
That’s why I’ve boiled down my 13 years of experience selling high-budget brand films into 4 key principles that will take your sales game to the next level.?
1) Sell the Revolution!
This is not an exchange of money for services. No, this is the start of a partnership to bring TRUE value and carry them to their dreams.?
A good question to ask - If our video package could stop [Pain] and help achieve [Dream Outcome], what would that mean for you?
2) Self-Realisation is Key
It is not our job to convince a prospect to try a new approach. If they don’t think they need it, closing is impossible.?
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We should help them believe change is a MUST.
A good question to ask - How much longer can you deal with [Pain] OR What’ve you done so far to overcome [Pain]?
3) Care about the result?
You need to genuinely care about results more than the sale. If you don’t, the prospect will feel it.
They want someone who cares about them, not their money.
A good question to ask - If we could achieve [Dream Outcome] what would it do for your business?
4) Prospects Fight For Comfort
It's natural for people to resist change, even if the change is for their own good. But that’s fine. You just need to show them clearly.
A good question to ask - If not [Signature Product], then what? How are you planning on reaching [Dream Outcome]?
If you want to know more about our high-budget sales methodologies and the other ways we get results for our students, DM me 'KLOUT'