4 Sales Disciplines You'll Learn at My New Sales Bootcamp
Craig Wortmann
Founder & CEO Sales Engine, Inc. & MasterCourse? Academy | Award-winning Kellogg & Chicago Booth Professor | Venture Capital Operating Partner | Keynote Speaker | Author | Sales Coach to Fortune 500 Companies & startups
There are distinct disciplines that set apart high-performing salespeople and entrepreneurs from their competition. Simply put it is a balance between knowledge, skill and discipline. In my experience, salespeople already have more knowledge than they need. Their skills are like a quiver full of arrows that they can grab to quickly solve a sales problem.What many salespeople lack is discipline; DISCIPLINE is the number one quality that high-performers embody over low-to-moderate performers.
My new Sales Bootcamp coming to Chicago on October 29-30 focuses on the disciplines you need to launch your success in selling. The workshop will be fast-paced, hard-hitting and fun, and participants will walk away with a tactical Sales Toolkit that they can implement on Monday morning.
1.The Art of The Sales Conversation
How do you get into (and out of) the right sales conversations? This is a critical discipline that high-performers are really good at. One integral element to this art is your answer the question; “What do you do?” Do you have a standout answer that will make you memorable? You better.
You'll learn..
- A Sales Trailer. It's the movie trailer to your business.
- How to use your conversation to qualify the prospect.
- The three critical elements to qualifying.
2. Handling Objections
Objections are inevitable. So handle them! High-performers are prepared for objections before they even happen; they put themselves in the world of their prospect and predict the questions/ problems they will have. There is a difference between rejections (which are final) and objections (which must be recognized and addressed). Objections are a natural part of the sales process. If the buyer is not finding something to question, they are probably not paying attention.
You'll learn..
- How do high-performers handle objections differently than low-to-moderate performers?
- The process for handling objections.
- The top mistakes all salespeople make.
3.Closing
Why do we overcomplicate our efforts to close? Closing a sale is not a mystery and it’s not a technique. Most sales meetings just fizzle out. You want to close with style. This process has three main steps.
You'll Learn..
- How high-performers close business.
- Closing checklist: Steps 1-2-3.
- What a great ‘close’ look like.
4. Running High Impact Meetings
How many meetings are you in a week? Chances are it's A LOT. Meetings are part of our everyday work life and often they waste time and other valuable resources. It is a shame and it doesn't have to be this way! You can structure your sales meetings to be successful, impactful, efficient and effective. There are five critical elements that ‘create separation’ between you and everyone else your prospects are meeting with.
You'll learn..
- Purpose/Benefit/Check
- Asking impact questions
- Pivoting
- Closing
- ‘Following your shot’