The 4% Rule: Why Most People Fail on LinkedIn

On Friday 17th January, I was handed the Shaping Portsmouth Business Award, and I still can’t quite believe it. Over 20 nominations, according to David Humphries (CEO of Shaping Portsmouth ), for the work I’ve been doing to help businesses understand one simple truth:

Sales has changed.

We’re not in the industrial revolution anymore. We’re not even in the information age. We are in the digital age, and in 2025, your personal brand is your biggest asset.

And don’t just take my word for it, Daniel Priestley (yes, the business legend himself) was back on Steven Bartlett s The Diary Of A CEO last week talking about exactly this. His message? Personal branding is no longer optional, it’s essential. He explained how the rise of personal brands and the decline of traditional institutions mean that those who actively build their brand are the ones attracting the best opportunities.

?? If you haven’t watched it yet, here’s the link: Daniel Priestley on Diary of a CEO

This is something I bang on about all the time, there are over 1 BILLION LinkedIn users, and yet, less than 4% are posting regularly.

4%!

Do you know what that means for you? A massive opportunity. You don’t need to be throwing money at ads or cold outreach to grow your business. Your LinkedIn presence (done right) can bring clients TO YOU. I’ve already had three new enquiries this week, all from posting and so have members of my community! No ad spend. No spammy DMs. Just showing up and being one of those 4% who post!

Here’s How You Can Do The Same

1. Start Posting. THREE times a week minimum. If you don’t show up, someone else will.

2. Share What You Know. You don’t need to be an expert. You just need to be you. Your experiences, insights, and knowledge are valuable.

3. Connect Authentically. Forget the sales pitch. LinkedIn is about conversations, not conversions.

Need Help Getting Started?

I’ve got you.

?? LinkedIn Made Simple Guide – Your go-to playbook for making LinkedIn work for you. [Grab it here]

?? Join The LinkedIn Revolution Community – 50+ businesses are already using this space to learn, grow, and win clients for ￡20 a month! YES! That’s it. [Join here]

“Within a month, I had inbound leads in my inbox” - Anna Randall

"Her insight and advice saved me hours and the results are clear. I am now part of her LinkedIn Revolution as an avid contributor. Great passion and great quality" Martin Smith

?? Corporate Training for Teams – Half-day workshops for teams of 10+, so your business doesn’t get left behind. E: [email protected]

"If you want to know anything about LinkedIn and how to get the best from it for your lead generation, brand awareness and public relations look no futher than Jodie" - Simon Ingram

So, let me ask you, are you finally ready to take LinkedIn seriously in 2025?

Because if you don’t, your competitors will.

Let’s make this your year! ??

Jodie x

P.S. Here is my whereabouts for the next couple of weeks!

Monday, 3rd February in person in Portsmouth: 10:00 am – 1:00 pm

Grab Your FREE Ticket to my Lead Generation MASTERCLASS! With Shaping Portsmouth

?? Your LinkedIn Profile Needs Work? Let’s Fix It.

On Friday 7th Feb, 10 AM - 12 PM, The LinkedIn Revolution community is meeting in Portsmouth, and we’re diving deep into LinkedIn profiles. If yours isn’t where it needs to be, I’ll show you exactly how to fix it, for just ￡20!!

Walk away with a profile that attracts the right people and actually works for you.

Can’t make it in person? No stress. We’re running an online session from 3 PM - 4:30 PM the same day.

Jump in here to RSVP and lock in your spot! ??