4 Rogue Ways To Sabotage Your Marketing Efforts

If you are a corporate visionary who, in your infinite wisdom, believes that marketing is just a delightful pastime for the creatively inclined, you need to read this. Taken aback? Well, if there are 100 ways to hurt your feelings, there are also 101 ingenious ways in which you can ruin the finest marketing tactics that your team has tirelessly crafted.?

Here’s the foolproof guide on how to throw cold water at your marketing team's meticulous strategy-building, precision in execution, and that oh-so-trivial statistical approach.

Ready for the masterclass?

1) Strict supervision down to the last detail

Why let creativity roam free when it can be rigidly confined within the narrow walls of my superior judgement? Who cares about market trends, and expert opinions? The success of my website and social media posts solely depends on my toddler's sophisticated choices of colour and font, the epitome of design sophistication. It's not about logic; it's about the plain truth that only my actions will turn our marketing materials into one of their kind.

2) The wisdom of the times of rotary phones and carrier pigeons reigns supreme. Forever!

How can we let the bygones be bygones? In the world of unchanging times, the wisdom from the days of rotary phones and carrier pigeons remains strong. It's not the orthodox way but the practical one, isn’t it? Why should we do a social media campaign if the pamphlet that you got designed in the 1900s is what is truly impressive?

3) Let's go rogue with a wild design, cause why not?

The audacity to be creative and follow market trends and target audience responses! Who needs the freedom of the masses when we can embark on a thrilling journey of wild design, where each stroke of creativity is guided solely by the unparalleled brilliance of my taste? The only response that I seek is the resounding echo of my groundbreaking ideas. Dancing rhythmically is for losers; spontaneous and unsynchronised steps with zero coordination are the key to success.

4) Oh yes! Always trust a layman’s decision over a data-driven one.

We tediously extract the data-driven insights only to trash them and resort to the advice of the average fellow. Why bother with the pesky complexities of strategy when we can simply flip a coin or, even better, take cues from the discerning choices of a goldfish? Let's be real - who wouldn't want to base monumental decisions on the whims of someone whose primary concern is swimming in circles? The gut feeling, strong intuition, and strategies of the past must be the only building blocks for forming new strategies. Trends? Analysis? Experts? What’s that? I am all that matters, aren't I?

P.S. If you enjoyed this article then you might also like 6+1 reasons your business does not need a website