4 Reasons Your Vacation Rental Business Needs to go from Analog to Digital ASAP

1. Your Customers are Fully Digital.

The next generation of travelers is entirely digital. Gen-Z is always on their phone, and they expect the tools they need for everything in their lives to be available to them digitally. They want a unique, elevated, and personalized experience. The only way to offer that is with automated and intelligent software. Which isn’t “rolling out” to paper guidebooks, ever. “If your business is still missing an app or has an unreliable website, you’re losing your Gen Z audience.” - Forbes.com

2. Artificial Intelligence Has Already Arrived

Ai is on the scene. Computers can already do many tasks alone without human interaction or instruction. But now, they’re intelligent and adaptive and can help automate crucial aspects of your business. They’re already working for vacation rental customers via direct booking websites. You know, the little chat robot that pops up in the corner? So if you aren’t already utilizing guest tech like the DACK platform to streamline your team workflow and the guest experience. Not to mention losing access to key revenue streams.

3. Emails and Physical Guidebooks Slow you Down

How often do you miss an important email? Or misplace a bill that came in the mail? 40% of consumers said they have over 50 unread emails in their inbox, according to a report from Hubspot. Our most essential means of communication have their dedicated app. Text, call, social media, and even air travel all have their own hub. While only some things need to be an app, a guest app or central location for your stay information is crucial for your guest experience. And while they are convenient for the guest, it’s also convenient for you. The data captured from guests gives your business a big leg, as well as access to the contact information of their entire party. Plus, updating your guidebook or property information with only a few keystrokes and a click can save you hours spent physically replacing this information.?

4. Digital Payments are King

In the age of Crypto, Venmo, and Zelle, cash is no longer king. Mckinsey states, “Nearly nine in ten Americans are now using some form of digital payments, and they are engaging with these rapidly evolving solutions in an increasing variety of ways.” The increasing popularity of digital payments like Apple Pay and Android Pay makes it incredibly easy for guests to make stay purchases directly from their phones. As a host, being unable to offer upsells and capture digital payments directly from your guests' phones puts you at a considerable disadvantage.?

With travelers primed to spend 25% more on vacations in 2023, there is no better time to go digital.?

To learn more about how DACK can help you digitize your guest experience visit our website to book a demo