4 Reasons Why Your Business Needs Social Media Sentiment Analysis

What is social media sentiment analysis?

First off, let’s define what sentiment means in the marketing space.

When we hear the word 'sentiment,' we think of feelings. Marketing converts that intangible feeling into a tangible metric that tracks brand perception. While you may never know how every customer feels, you can gather enough data to make an educated guess.?

Businesses look at real-time conversations about products and services on social media. Then, they use different tools to figure out how those feelings can drive marketing efforts and revenue.Companies use social sentiment analysis to understand consumers' expectations, likes, and dislikes. Getting shares and likes may mean there is a buzz around some part of the company. With sentiment analysis, those likes and shares become actionable insights.?

4 Reasons Why Your Business Needs Social Media Sentiment Analysis

1. Get in front of PR disasters. Just because something's going viral doesn't mean it's for the right reasons. Negative sentiment shared on social media can tarnish your brand. If you can get ahead of it, you can lessen the damage to your reputation.
2. Conduct target audience research. Say you've launched a new feature. Sentiment analysis can tell your audience's thoughts and whether they're satisfied. Quantitative data can reveal new markets and demographics.
3. Find brand advocates and influencers. Social media influencers can provide businesses with more substantial results. 40% of millennials trust influencers more than their friends. On top of that, using influencers can multiply your reach and conversions.
4. Competitor analysis. Getting the better of your competitors is good for business. Competitive analysis can show you which of their strategies to co-opt as your own.