4 Reasons Why You Should Get AdWords Certified
If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services.
Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses.
But, since Google is the most popular search network on the web right now, they need to use it.
Google is the best place for brands to buy ads for their target keywords.
And these brands are out there, searching through thousands of PPC agencies that specialize in AdWords services and can help them out.
If you own a PPC agency, how are you supposed to compete with so many other companies?
That’s where getting AdWords certified comes into play.
The certification has tons of benefits that can give you the edge over your competition.
Getting certified can also give you a boost in popularity and credibility.
You should make certification one of the top goals on your list if you want to get more PPC-based clients.
Here’s what it means to be AdWords certified, along with how you can get that coveted certification. [click to continue reading...]
Brand & Events Specialist | Creative | Out-the-Box | Concepts | Eye-for-Detail #decorlover
7 年Yes, something on my to do list. I have done a short course on it and do work with it daily, but I need to get certified :)
Skill-Builder | Focused on Optimizing Daily Life | RevOps | Sports-Tech Co-Founder | Dual Path Advocate | TEDx Speaker
7 年This is a big help for me as a MBA Candidate. I'm looking to strengthen my resume and #3 helped convince me to try AdWords
Marketing & Communication Group Head
7 年Great post Neil Patel The other reason to get Adwords certificate is for next 3 years Google will keep you posted with their new changes in trending Adwords and Keywords.
B2B SaaS SEO | 15+ Yrs | Ex-World Bank, Teaching.com, Bayzat
7 年Certifications are shit. They won't help you get anywhere unless you have a hands-on experience.
Digital Marketing Agency | Investor Relations PR & Media
7 年Or you could choose a vendor-neutral option that will tell you where to save money. Remember Google is in the business of selling clicks - not telling you how improve ROI through cost reduction :) That's what we've done in the latest PPC course on Linkedin learning : We shared client-side tips on campaign optimization.