4 Reasons why you should add Memes in your E-commerce Strategy

Memes are a part of pop culture, they are trendy, funny, and are one of the most popular ways to communicate online. And anyone can incorporate memes into their content strategy.?

But, the key is to have a solid understanding of your audience and business so that memes fit in and resonate with the persona of your brand. As with any other aspect of your strategy, outline your meme dos and don'ts ahead of time to ensure memes contribute to your overall goals.?

So, the question is - Should you add memes into your e-commerce strategy?

Memes' popularity has skyrocketed amongst brands, as they are used to connect with customers authentically. Businesses have discovered that adding a meme into their marketing strategy allows them to reach audiences without appearing salesy or obvious - and it works.?

For starters, it's a quick way to spice up your marketing communication, social media feeds & email & SMS campaigns. It's also a type of visual content marketing in which a photograph or video tells the story for you. Memes can also help you build an online community and showcase the personality of your brand.?

Remember, the audience you’re directing all your marketing efforts to are people, and it’s foolish to assume they don’t have a sense of humour. Apart from that you’re being relatable, and you’re getting people to warm up to your brand.?

But still, why should you add them into your e-commerce strategy? We’ve outlined 4 simple reasons as to why:?

Memes keep you relevant?

The most amusing memes are those that are most relatable. You are familiar enough with your audience and industry to be aware of any inside jokes. Memes that you use should be part of the messaging that attracts your customers.

Being timely is just as important as being relevant. By timely, we mean that it should be a current topic, not necessarily a current meme. Nostalgic memes are equally effective.?

They show a human side to your brand

When you use a funny relatable meme you create the opportunity for your audience to feel ‘seen’. Meaning, they have the opportunity to relate to you & your brand, and reshare the content for other people to see. And also show that you’re willing to entertain your audience, and not always try to sell them something.?

Memes increase engagements + conversions

Adding a meme into your e-commerce strategy can help you generate instant feedback from your audience. And from time to time it’s okay to pair a meme with a good offer. So that way you entertain & encourage your audience to buy your products or services. Not sure about it? Well, here’s some of our awesome memes we’ve added to our client’s strategy:?

This meme was sent on Oct 30 Halloween Eve and it generated $900 in just a few hours.?

Just another example that you don’t have to send a viral meme just for the sake of sending it. Even if it’s old, it should be relatable for your brand & most importantly to your audience. This meme generated over $1000 in just a few hours after it was sent.?

Be about the brand, not the promotion

Another important thing to remember about memes, is that it’s not always about promoting your products or services, or trying to sell. When your audience is seeing your meme, they shouldn’t feel like they are being fed another value prop or a new product feature.

Having a healthy mix of promotion, nurturing & entertaining content is key. And as we’ve mentioned sometimes pairing a meme with a good offer is key to increasing sales. But, you just have to have the right time & the right offer.?

At Social Media Boutique Agency we love a good meme, and we know how to integrate it into an e-commerce strategy. Are you ready to add it? Let’s have a chat & find out the right meme for your business:?

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