4 Reasons Why You Need To Invest In A New Website

Your website is one of your most important tools. You can advertise your offering as well as educate and advise website visitors on what your company does as well as other industry-specific topics. They are the first point of reference for potential customers, and if you don’t have an engaging and user-friendly website - it won’t take long for them to click off. Here are 4 reasons why you should consider investing in a new website:?

1) Is your website optimised accordingly? In addition to bringing traffic to your website, optimising it helps convert visitors into prospects and therefore customers. You can improve conversion rates by creating tailored experiences for different types of visitors; depending on their location, business and more.?

2) As your business grows and expands, your website will have to grow with you. If your offering expands, more content and therefore more web pages are going to have to be added to support your sales activity. The investment is ongoing and may take some time to generate ROI, but it’s important to remember that investing in your website is going to benefit your company in multiple ways.?

3) How secure is your website? Some companies previously overlooked the importance of security on their site, but nowadays with the increase of cybercriminals and more common occurrences of hacking and data theft; web security should be top of your list of priorities.?

4) Your website needs to be mobile-friendly. If your website is not easily viewable on mobile devices, visitors have to scroll, zoom and pan if they want to navigate your website or read any content. This can be frustrating, and more often than not the visitor will exit your site. Recently, Google has begun to prioritise websites that use mobile responsive technology on its search rankings. So, if you want to rank above your competitors and bring in more leads - it’s essential you make sure your user experience is seamless on mobile devices as well as desktops.?

Yellow Slate Design creates bespoke, secure websites that can be used from any device. They are professionally designed and feature-rich; including built-in SEO, video integration, blogging tools and everything else you need for an engaging, effective website. If you are questioning your current website or need one built, don’t hesitate to get in touch with us at https://www.yellowslatedesign.com/contact-us.?