3 reasons to run ads on Youtube
Every month, more than 1 billion people watch more than 6 billion hours of YouTube videos.
Those are the stats from Google, (The owner of YouTube) With such a large audience spending so much time on one platform, it’s no wonder that YouTube is becoming the preferred place to advertise for many businesses.
These are just some of the reasons why your business can break through the noise in a crowded marketplace with YouTube advertising.
1) YouTube’s Reaches Almost Everyone
As a hybrid between a search engine and a social media network, YouTube is uniquely positioned to reach an incredibly wide range of internet users. Forbes classifies internet users into two basic categories: those seeking information and those seeking social interaction. YouTube is the second most popular search engine after Google, with more searches than Yahoo, Bing, Ask and AOL combined! It also ranks as the third largest social media network.
This allows YouTube content to reach users in both of Forbes’ categories, which most other advertising platforms do not achieve. Google also reports that YouTube reaches more people aged 18-49 than any broadcast or cable TV network—and that’s on mobile alone. If you’re trying to communicate your business’ message to the widest possible range of customers, YouTube is the platform for you.
2) YouTube Influences The Way People Buy
Between advertisements, vlogs, and videos by prominent influencers, studies show that YouTube content has a significant impact on customer purchases. Entrepreneur cites a case study for a custom shoe retailer, Shoes of Prey, which partnered with influencer Blair Fowler to host a giveaway on her YouTube channel. As a result, Shoes of Prey permanently tripled its online sales.
A recent YouTube Insights report also notes that 66% of beauty product purchasers, 72% of auto-vehicle purchasers, and 62% of smartphone purchasers indicate that YouTube influenced their buying decisions. If your business falls into one of these categories, then YouTube will directly impact purchasing decisions for the majority of your customer base. If your business falls into a different category, it’s still a great idea to take advantage of YouTube’s market influence with some well-placed advertisements or brand videos.
3) Laser-Focused Targeting
If you’re advertising to people who aren’t interested in your product, you’re wasting time and money. Correctly targeting your audience is crucial to getting the best performance out of ads. Through YouTube, you can target people based on demographics like age, gender, parental status, and interests.
By targeting affinity audiences, you can ensure your ads reach people who have already demonstrated an interest in relevant topics. With custom affinity audiences, you can target even more specifically—for example, instead of targeting car enthusiasts, you could narrow your range to people interested in classic Dodge muscle cars. You can also target in-market audiences—people actively researching products and services like those you offer. Beyond targeting people, YouTube also allows you to focus your ads on specific channels or videos.
This means that with some research, you can place your ads on popular videos that are relevant to your target audience, helping you make sure that your company message gets where you need it to go.
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