???? 4 Reasons to Revamp Your Internal Communications Strategy

Often, when we think of content and communications, we focus on how we communicate with external stakeholders: leads, clients, customers, and our marketing base. However, it's equally important to ensure that our internal audience is receiving effective communication. For most organizations, internal communications are typically delivered via emails or Excel and PowerPoint presentations, which are eventually converted into PDFs. While these methods might seem efficient at conveying information, they lack excitement and engagement. Don't our own employees, teams, and board members deserve the same level of attention and engaging communications that we provide to our customers? The answer is yes!

So, let's delve into why you need to reconsider your internal communication strategy:

1. Employees Deserve Responsive Content ?????

Your employees use various devices, including laptops, desktops, tablets, and mobiles. Field employees often rely on tablets and mobiles. Your employees read your content during lunch breaks or meetings on their phones. Therefore, the content you send them must be device-responsive. PDFs lack mobile-friendliness and responsiveness, resulting in a poor user experience.

2. Maximize Your Content Investment ????

Creating content for your employees requires time and resources. Hours of paid work go into your internal communications. You want to ensure that this content is being read and engaged at the same level as your external communications. PDFs, PowerPoint, or emails alone make it challenging to gauge employee engagement. Make sure the content you create is not only read but also enjoyed and shared internally.

3. Elevate Employee Engagement ????

PDFs and emails can be dull. They offer static content without multimedia elements like videos, animations, picture galleries, forms, or polls. While they maintain a clean design and branding, their potential is limited. Providing your employees with an engaging, interactive experience will keep them interested in your content, encourage them to read it thoroughly, and prompt them to provide feedback or take necessary actions.

4. Easily Update and Share Content ????

Your content should be easily updatable, and you should have control over its distribution, updates, and sharing. Sending communications as PDFs lacks the flexibility to recall, edit, or delete content once sent. This poses security risks and requires significant effort to correct mistakes or update vital information.

Now that you understand, what's next? ????

The good news is that efficient ways exist to communicate more effectively with your employees, boosting engagement and morale within your organization. Start with a clear strategy outlining the type of information you want your employees to know, communication frequency, and preferred methods. Establishing a well-defined strategy simplifies the process.

Next, transition away from emails and PDFs for communication. Consider using a mobile first employee app for example. The latter creates responsive microsites featuring engaging multimedia content, forms, polls, and accessibility features. It can be gated, locked, updated on the fly, and includes an accessibility validator to ensure universal access. You retain total control over how it's shared and distributed. You can check out this company: www.speakap.com and learn more about how they are changing the way organizations engage with their workforce!

In Conclusion ????

In today's dynamic workforce, marked by remote work and retention challenges, effective internal communication is paramount. It fosters engagement, builds trust, and bolsters employees' confidence in the organization. Treat your employees with the same care and attention you give to your external stakeholders. Nurture, impress, and engage them to create a motivated and loyal workforce.

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