4 Reasons to Motivate Spring Homebuyers

Welcome to Spring! Now that the days are starting to lengthen, people are more likely to be out and about – and are more than ready to start attending open houses, as they are available. When it comes to buying a North Carolina home this time of year, what are you telling potential buyers to motivate them to take action now instead of waiting later in the season? 

Here are the top 4 reasons to motivate clients to become Spring homebuyers:

1.    Everyone pays for housing. Renters aren’t always convinced of becoming homebuyers, but this is one point that can convert a hesitant browser into a serious buyer. Unless they live rent-free or have already paid off a mortgage, everyone budgets for their monthly housing costs – no matter if they live in a one-bedroom apartment or a single family home. The only difference is in who receives their money on a regular basis. Since homeowners pay a mortgage, it eventually amounts to a build-up of equity that can be used to their benefit at a later time. Renters, on the other hand, make monthly payments to a landlord, and he or she is the one to collect any equity the property generates, rather than the tenant.

2.    Housing prices will increase. Homes for sale in North Carolina are some of the most affordable in America, but they still are on the rise, just as they are in every city. As CoreLogic most recently reported, the national index is predicted to increase to 4.7% by the end of 2017. This is attributed largely to a high demand for available homes on the market, and not enough in supply. And because home appreciation rates continue to climb, it’s the perfect time for buyers to build up equity by purchasing a North Carolina home now, rather than trying to wait for a “better” time that likely won’t come.

3.    Interest rates will continue to increase. Again, waiting until later in the year to buy a home just doesn’t make financial sense. Mortgage interest rates are predicted to keep increasing by this time next year, according to Freddie Mac’s latest findings. The rates for both a 30-year or 15-year fixed rate mortgage, as well as a 5-year adjustable-rate mortgage have all continued to steadily increase, and will continue to do so, making all the difference in what North Carolina homebuyers can expect to pay per month on their mortgage.

4.    Homebuyers don’t have to put their lives on hold. Ultimately, the buyers you attract all have a reason for wanting to find a new home. The urgency, time of year, life changes, job changes, and the need for a larger (or smaller) home all impact what they will decide. The good news is, they don’t have to put off their goal of buying a home, and you get to help them achieve it! By leading them to a home that’s best-suited to their needs, you’ll have a much easier time of selling to them overall.

These key selling points will help you build your marketing messages, listing presentations and more. I hope you find them valuable!

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Nancy Braun is the creative force behind Charlotte’s Showcase Realty LLC and its several divisions serving North Carolina and South Carolina real estate. Focusing on technology and delivering a new kind of real estate experience, she has created a new model for the Charlotte real estate industry. Showcase Realty specializes in luxury real estate, buying homes, selling homes, short sales and foreclosures. With her team of top real estate professionals, Braun has positioned Showcase at the leading edge of the industry, earning national recognition from HousingWire that ranked Showcase Realty 46th in the nation among a very elite group of firms for their fastest growing companies report, HousingWire Fast50?. Showcase has been ranked as the 7th best real estate company in the nation in 2015 and 2016 by Wall Street Journal/REAL Trends top 1000 real estate companies, after rising in national ranking from 11th in the nation in 2014.