4 reasons to integrate animations on your website

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Animations allow you to give a boost to your site and gain notoriety.Indeed, original transitions and animated illustrations help you create a dynamic and attractive website. Thus, you carry more weight with Google and your prospects. Let's see in more detail why the use animations on your website, is possibly one of the right solutions for your company

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1.???Integrate animations to optimise the user experience and improve the referencing of thewebsite

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More than embellishing your web pages, the goal is to optimise the user experience. This is also called “UX”, and it is one of the essential criteria for a site that works. Your business must continually gain popularity and credibility. So you can't afford to create a basic website that lacks dynamism. Your website is the foundation of your communication, so it must be impactful and mark the minds of your users.

Different parameters influence the optimisation of your website:

?The structure of your site, which must be as clear as possible;

The loading speed of your website;

The content you publish, which must be optimised for the web thanks to an effective SEO strategy;

The quality of the user experience;

For an optimal user experience, each parameter must be optimised. A user will leave your site if it takes more than 2 seconds to load. Your bounce rate will be hurt. However, this factor influences the search engine algorithms which will penalize your website. As you will have understood, you must at allcosts revitalize your website.

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2.???Add animations to have an intuitive website

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Again, you must facilitate the navigation of the user, with an easy-to-use site where the different categories are clearly indicated, with a tree structure that allows your audience to quickly find answers to their questions. The editorial content you publish must also be relevant, with some added value.

Thanks to animations, the solution to the user is obvious. It can be dynamic highlighting, moving arrows, etc..

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3.???Use animations for a responsive website

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The majority of the traffic you will get on the site will be from mobile devices ie smart phones, tablets etc... So, designing a responsive website is no longer an option if you want any chance of getting to the top of google's ranking.

You need to make sure all of these are working perfectly for Google’s algorithm to give you a chance :

Have suitable HTML markup;

Propose an optimised menu to navigate between the different categories;

Adapt the appearance of pop-up windows for cookies, capturing e-mails and newsletters;

Use responsive design to energize your site without making it unreadable.

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4.???Use animations to distinguish yourself from competing websites

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Although animations are essential, not all of your competitors have adopted them yet, so take the lead in convincing your prospects with an attractive website. However, be careful not to use too many animations at the risk of making your website unreadable.

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