4 Questions You MUST Answer with Your Marketing
In my experience, great marketing hinges on answering four crucial questions. These are tough questions you must ask whenever you prepare an ad, email, letter, brochure, website, etc. Answering these questions will help create compelling content that captures your audience's attention and drives action.
Let’s talk about them.
1. Why Should Anyone READ it (Or Watch, Listen, Go To Your Booth, …)?
Before creating any content, ask yourself why someone would engage with it. This is about understanding your audience's needs and crafting content that provides value.
My recommendation: Ensure your content offers clear benefits. Highlight what makes your content unique and how it solves a problem for your audience. Use engaging headlines and visuals to draw people in.
2. Why Should Anyone Care About What You’re Saying?
Your audience's time is precious. To make them care, your content must be relevant and resonate with them on a personal level.
Here’s the essentials: Know your audience's pain points and interests. Tailor your message to address these directly. Use real-life examples to highlight your message's importance. Relatable content will engage your audience more.
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3. Why Should They Believe YOU or Even Listen to You?
Credibility is key in marketing. Your audience needs to trust that you know what you’re talking about.
Be incredible: Build credibility by showcasing your expertise and experience. Share testimonials, case studies, or endorsements from satisfied clients. Use data and research to back up your claims. Remember, trust is earned through consistency and transparency.
4. Why Should Anyone Respond IMMEDIATELY?
Creating a sense of urgency can significantly boost your engagement rates. Your audience needs a compelling reason to act now rather than later.
Marketing classics do the trick here: ?Use time-sensitive offers, limited availability, or exclusive deals to motivate immediate action. Communicate the benefits of acting now. And, make sure your call-to-action (CTA) is clear and easy to follow.
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Does your marketing answer these 4 questions? If you said “NO”, consider scheduling a free one-on-one marketing consultation and we’ll send you a copy of our “Customer Connection Mastery" Workbook. Book your call here ?bit.ly/Jazra-BookACall.
#MarketingStrategy #DigitalMarketing #ContentCreation #AudienceEngagement #MarketingSuccessTips
CrossRoadsl Life Specialist |Life Coaching |Leadership Women In Business|Personal Development| Communication Relationship Builder
3 个月Great questions to ask myself before my upcoming booth on Saturday. Thank you for your support and giving us the basics to ask, as we can be so much into the product or service and not zero in as to what’s in it for our clients. Fantastic 4 questions.
Author | Speaker | Trainer | Director of Training and Program Development | Publisher | Recording Artist
3 个月Thank you, Bob, for this article and such important reminders. This appears at a perfect time for me as I am working on our marketing plan for next year.
Financial broker serving Canadian individuals, families, and business owners with a Financial Needs Analysis (FNA) to generate their Wealth Strategy Roadmap.
3 个月Thank you Bob Milliken. This is great information and it's a great remind for myself as well.
Helping Entrepreneurs & Leaders Achieve Sustainable High Performance and Well-being through Flow | Speaker | Coach | Facilitator | Three Principles Practitioner | Advocate for Women’s Business Networking & Growth
3 个月I like your points Bob. Great reminders to make our articles, blogs, and posts relevant to our audience.
Transforming Business IT Solutions to Get the Most Out of Your Investment and Scale Your Business. | Technology Strategist & Consultant | Governance & Compliance | Fractional IT Director | IT Roadmap |
3 个月Clear, simple, and bang on. Thanks for bringing us back to the basics.