4 Problems your business is facing.
Seif Radwane
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1. Poor Customer Service:
In this age of immediate gratification, consumers hate having to wait for anything, even an answer, an order confirmation, or a delivery. Additionally, many companies experience a loss of customers simply as a result of their inability to connect with customers quickly and effectively.
By using a mobile app, you can guarantee that your brand is accessible to people around-the-clock. Additionally, you may inform them of the most recent product changes and important news while also providing bonuses, discounts, and special deals.
2. Lack of Timely Data:
Either the lack of trustworthy data necessary for effective decision-making or the inability to interpret and use the available data are frequent issues for many firms. Eventually, actions taken at random don't turn out as expected or even harm the company.
Mobile apps are fantastic tools for automatically collecting various forms of data about customers and company processes, analyzing them, and turning them into useful information.
Through an app, you can
Obtain customer input to enhance your goods and services.
Gather comprehensive audience information (such as age, gender, location, language, and the type of device being used), which will help you better understand the tastes and interests of your target audience.
You will be able to make wise managerial choices, establish effective marketing campaigns, and give more personalized offers thanks to the thorough data at your disposal.
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3. Poor Sales:
It occasionally happens that high-quality, in-demand products don't sell as well online as they do in physical stores. Why does this occur? The difficult and tedious process of placing an order may be the root of poor E-commerce sales.
Compared to mobile websites, Criteo claims that mobile applications are better at encouraging customers to make purchases:
Their conversion rate is three times higher.
Their check-out bounce rate is significantly lower.
4. Low Brand Awareness:
When the majority of the target audience is unfamiliar with a brand, success is not guaranteed. Making a business "visible" to potential customers is therefore essential.
Customers download your app to their smartphones, where they frequently check the icon (every time they glance at the phone screen).
Apps save customer credentials and enable one-click checkouts. An appealing icon attracts attention and creates a subliminal positive view of your business.
By updating customers about discounts, promotions, as well as their wish lists and abandoned shopping carts, push notifications subtly remind customers of your business.