4 Powerful Link Building Strategies (that anyone can use)

If you are a business owner or web developer by day, you know that link building is not an easy job. I think we have all been in the same place (head in hand) at 1 AM, after a long day at work,? thinking what is the next step.

This is one of the reasons why it is so vital, as backlinks still (after 20 years) remain Google’s number one indicator of determining a good website from a GREAT website.?

If the above scenario, sounds a little bit like you, then you are in the right place! Let's have a look at some of the link-building strategies that you can implement today to get your website in the “GREAT” category.?

What is link building and why is it so important?

Link building is the technique of building a portfolio of links that connect directly to your website from other websites. In SEO language these types of links are called “Backlinks”. Backlinks are an important aspect of having an SEO-optimised website since they can help your website rank higher on search engine results pages (SERPs).

Guest Blogging, but slightly different

Yep, you guessed it! But, don’t worry, guest blogging is still as relevant as ever! But, you do want to ensure that you are being selective with the types of content you are publishing and the websites they are being published to.

Never heard of guest blogging? Well, essentially it is when you or your “company” will write an article (that includes a link to your web page) for another company that operates in the same industry.?

Although there are a few limitations to guest blogging; Google has become a mischievous little bugger and might label your blog as “SPAM” if they believe that it may be. A few ways to ensure that your content has been given a green tick by Google:?

• Only collaborate with other companies that operate in the same industry.
• Make sure that your content provides some sort of value to the readers.?

Social Media is your best friend?

As we progress deeper and deeper into the digital age, social media platforms show no signs of slowing down and continue to take the world by storm. Think of social media as your brand’s best friend - not only does it allow you to connect with future customers put provides you with a platform to share unique content that promotes your goods and services.?

Having a strong presence on social media not only can promote your goods but can have a direct positive impact on your SEO efforts. Another good way to get your brand in front of your target audience is to boost or pay to promote your content.?

Create link-worthy content?

This goes hand in hand with strategy number 2. You have set up your social media pages - tick, so what's the next step? To start posting content to your feed and stories is correct, but what type of content should you post you ask? Well, that's simple - you want to make sure that you are posting content that is relevant to your industry while also providing value.

Blogging is one of the best and oldest link-building tactics in the book of best marketing practices. It can help you gain 97% more inbound links, which will also help boost your search engine rankings - a win-win situation hey! If you get stuck, why not try incorporating content pillars into your blogs? Content pillars are essentially tutorial type of content that is aimed at teaching your audience something.?

Collaborate with Opinion Leaders

Collaboration, collaboration, collaboration! I don’t think I can say this enough! Collaborate with like-minded individuals that are well-known among your target audience or in the niche market in which you operate. This is a great way to expand and backlink your portfolio or maybe to even build a little community of followers.?

Get creative with your link-worthy content through reviews, testimonials, interviews, short-form videos or even live streams to help stay on top and increase your brand awareness.?

Link building can be difficult, but the real challenge lies with gaining quality, natural and trusted links. Looking back into the past, the number of links acquired was a top priority when it comes to link building - whereas now it is no longer about the number of links but the quality.?

Short on time? Want to start building a portfolio of quality links? Work with Team Elephant.