#4. "Philosophy isn’t that important."

Here is the next one in our list of....You're Full of Baloney:

#4. "Philosophy isn’t that important."

Okay, you are REALLY full of baloney.  Whether you choose to believe it or not, YOUR understanding of the philosophy of chiropractic is one of THE most critical components to attracting AND retaining success in practice.  And when you observe passionate, determined chiropractors, their owning of chiropractic philosophy is the fuel for their passion and perseverance.

Now get this very subtle and yet VERY powerful distinction. Do you notice how I said "YOUR" understanding of the philosophy? I don’t expect my practice members to obtain a postgraduate doctorate in the philosophy of chiropractic. I DO expect that I will share the basic philosophy of chiropractic with EVERY member of my practice.

I offer them that the very simple, very beautiful principles of health and healing, from within is ONLY possible when there is no interference. If they choose to learn more, I’m willing to share it with them. 

Offer them stories and analogies that are easy for them to understand and share with others. 

Practice members don’t refer for 4 main reasons: 

1. They don’t know the way. 
2.  They don’t know the how.  
3.  They have no desire.  
4.  You haven’t asked them. 

Check out a quick referral tutorial here.

MY understanding of the philosophy allows me to give instructions that are more long term, more holistic, more objective and more congruent. I don’t make my instructions based upon what people WANT to hear. I base my instructions upon what they NEED to hear all while blending the art of meeting them where they are and holding a bigger vision than the one they currently hold for themselves.

Here is a tutorial to help you with your confidence with care instructions.

This starts with a VERY relationship-based, inquisitive Consultation that is directed towards uncovering the WHO that is experiencing the what.  Believe it or not, three simple questions in your Consultation will yield your NPM telling you that they want chiropractic care for a lifetime. PERFECT!

If you need help with your Consultation, Confidence, and/or establishing your Care Instructions, let's chat. 

Watch these videos. I'll send ya #5 tomorrow.