4 New “Google My Business” Features You Should Be Using
When’s the last time you optimized your Google My Business profile? During the last 6-9 months, Google has been testing new features that local businesses can use to enhance their local search presence. With April’s announcement from Sparktoro about mobile click-through-rate (CTR) plummeting over the last couple of years, every business needs to think about how they are going to provide accurate information to their customers, regardless of whether users are researching you in Google My Business or on your website.
Here are the 4 Google My Business Features You Need to Explore:
Q&A:
Google’s Q&A features allows customers to ask a question directly within the business listing. These questions can range from specific queries about what you have to offer to nonsensical one-word comments or obvious questions about your store hours. These questions can be up-voted, which will play into how high each one will rank within your Q&A section. As a business owner, you can log into your Google Maps mobile app to respond to these questions or flag non-legitimate comments or complaints.
One pro tip for using Q&As comes from Mike Blumenthal (Co-Founder of GetFiveStars). Think through how you can seed frequently asked questions through Google My Business. The business owner probably shouldn’t be the one who seeds them, but there isn’t anything stopping friends and family from throwing in a commonly asked question. This will save your employees time and allow you to provide a consistent answer to everyone who sees your listing.