4 MVP Types for Startups: Choose the right MVP

When launching a startup, it can be overwhelming to determine the best approach for creating and testing your minimum viable product (MVP).

An MVP is a product or service that has enough features to satisfy early adopters and validate your business model, while also being simple and cost-effective to build.

There are four main types of MVPs that startups can choose from: the concierge MVP, the Wizard of Oz MVP, the single-feature MVP, and the landing page MVP.

Each type has its own unique advantages and limitations, and choosing the right one for your startup will depend on your specific business model and goals.

1. Concierge MVP

The concierge MVP is a customer-facing MVP that involves manually fulfilling customer needs.

This type of MVP is best for startups that provide a service or personalized product, such as a luxury clothing line or a meal delivery service.

For example, a startup that offers a meal delivery service could start by manually preparing and delivering meals to a small group of customers, rather than investing in a full-scale kitchen and delivery infrastructure.

This allows the startup to test customer demand, gather feedback, and make any necessary adjustments before scaling up.

Tips for creating a concierge MVP

• Clearly define your target customer and their needs
• Identify the specific service or product you will manually fulfill
• Keep costs low by using existing resources and outsourcing as needed
• Be prepared to scale up quickly if customer demand is high

Checklist

• Identify target customer
• Define the service or product that will be manually fulfilled
• Identify existing resources
• Identify areas where outsourcing will be necessary
• Prepare to scale up quickly

Case Study

The founders of the luxury clothing line, “Bespoke Couture," started with a concierge MVP, manually creating custom clothing pieces for a small group of customers.

This allowed them to test customer demand, gather feedback, and adjust their business model before scaling up.

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