4 must have SaaS templates / frameworks for success ??

Growing a SaaS is though, having ready made template and frameworks can make or break your growth strategy. In this article I want to highlight four templates Alexander Estner has made, and he is sharing with the world on the Miro verse. They are must-have templates designed specifically for SaaS companies.

These templates address crucial needs in messaging, homepage design, sales presentations, and defining your ideal customer profile. See them listed below ??

Or go directly to all his templates here.

1. The Ultimate SaaS Messaging Framework

Your SaaS messaging is the cornerstone of all your customer-facing communication. The Ultimate SaaS Messaging Framework template helps you create a consistent, impactful messaging strategy that serves as the foundation for:

• Your homepage.
• Sales decks
• Email sequences.
• Product onboarding and demos.
• And much more.

Key Components of the Framework:

• The Market: Understand your industry landscape.
• Your Ideal Customer: Pinpoint your target audience.
• Competitive Alternatives: Identify competitors and position your offering uniquely.
• Your Product: Highlight what sets it apart.
• Your Value Proposition: Clarify the core benefits you provide.
• Your POV/Sales Story: Craft a compelling narrative.

Why This Template is Essential:

• Ensures all customer touchpoints align with your core messaging.
• Simplifies the process of creating marketing materials.
• Helps SaaS teams communicate their value proposition effectively.

Copy the template for free here.

Ps. Want to learn more about how to get Message Market Fit? Check out the podcast episode I did with Diane Wiredu ?? on the Grow Your B2B SaaS Podcast here:

2. The Perfect SaaS Homepage

Your homepage is the first impression for most visitors. The Perfect SaaS Homepage template ensures your website answers the six essential questions every visitor asks:

1. What is the product/service offered?
2. What problem does it solve for me?
3. What can I do with the product?
4. Who is it for?
5. What are the main benefits for me?
6. Can I trust the company?

Features of the Template:

• 7 Must-Have Sections: Includes all critical elements for a high-converting homepage.
• 2 Bonus Sections: Extra opportunities to make your homepage stand out.

Why This Template is Essential:

• Simplifies the creation of a professional, engaging SaaS homepage.
• Ensures your website speaks directly to your target audience’s needs.
• Helps convert visitors into leads and customers.

Copy the template for free here.

3. The Perfect SaaS Sales Deck

When it comes to pitching your product, a compelling sales deck is non-negotiable. The Perfect SaaS Sales Deck template is designed for product demos and sales presentations, covering 12 impactful slides:

• Slide 1: Cover Slide
• Slide 2: Market Insight/Macro Trend
• Slide 3: The Problem
• Slide 4: Status Quo (Old Way)
• Slide 5: Solution (New Way)
• Slide 6: Solution (Details)
• Slide 7: Product Demo
• Slide 8: Benefits
• Slide 9: Trust/Social Proof
• Slide 10: Pricing
• Slide 11: FAQs/Objections
• Slide 12: Next Steps/Call-to-Action (CTA)

Why This Template is Essential:

• Organizes your sales presentation into a clear, logical flow.
• Enhances audience engagement with impactful visuals.
• Boosts your ability to close deals with a persuasive narrative.

Pro Tip: Combine this template with the Ultimate SaaS Messaging Framework for a seamless and powerful pitch.

Copy your SaaS Sales Deck template for free here.

Ps. Need help with Sales? Check out these podcast episodes on the Grow Your B2B SaaS Podcast :

• Gavin Tye ; Sales Process; The Importance & Best Practise
• Ton Dobbe ?? ; How to create predictable revenue for your B2B SaaS
• Kevin "KD" Dorsey ; How to improve your SaaS Sales

4. Ideal Customer Profile Framework – SaaS

Defining your Ideal Customer Profile (ICP) is crucial for focusing your efforts on the right audience. The Ideal Customer Profile Framework goes beyond basic demographics to deliver a detailed picture of your ideal buyer.

Key Components of the ICP Framework:

1. The Ideal Company: Identify target companies that benefit most from your product.
2. The Ideal Personas: Define both the buyer persona and the end-user persona.

Why This Template is Essential:

• Helps SaaS startups laser-focus on high-potential leads.
• Aligns sales and marketing efforts for maximum efficiency.
• Lays the groundwork for personalised outreach and better conversions.

Copy the template for free here.

Ps. Listen to the episode with Mike Dry to learn more about Customer Success; the importance & best practices. It will dive into selling to the right clients as well.

Conclusion

Whether you’re refining your messaging, designing your homepage, pitching to clients, or identifying your ideal customer, these four Miroverse templates are invaluable tools for SaaS companies. By leveraging the Ultimate SaaS Messaging Framework, Perfect SaaS Homepage, Perfect SaaS Sales Deck, and Ideal Customer Profile Framework, you can save time, increase efficiency, and drive results.

See all templates here, and copy them for free for your SaaS.

Created by: Alexander Estner .

Need more practical advice on how to grow your B2B SaaS to a certain revenue stage? Check out the latest summary episodes on the Grow Your B2B SaaS podcast.

How to grow to 10k MRR - advice from 20 industry experts

How to grow to 10M ARR - advice from 20 industry experts