4 Must-Have Parts for Every Successful Email
Your newsletter can be really good, but does it have all the valuable parts for your reader? Just to be sure, check out these 4 parts every email should have!
Email footers?
Email footers perform a critical task in every single email. They help marketers by providing a space to place various T&Cs and other legal statements for businesses to comply with multiple laws and regulations.?
Remember, they also help the email subscriber. Footers are where your email recipients will potentially search for company information or even contact details. So even though footers aren’t the most prominent spot for marketing magic to happen, they carry a significant value in the email template.??
Social media links
Social media is becoming increasingly important for more and more companies. Marketers try to develop an omnichannel strategic approach where all mediums work together, and customers have multiple touchpoints with the companies. That’s why it is important to incorporate social media into your email marketing.
You can put your social media links in the email in different ways. Check out these great examples!
Wizz Air uses social links in the heading – it looks good and you’re surely going to get people noticing those social media icons.
This is a great example by Clarks where they use social links in the footer. Having them at the bottom of your email doesn’t take away the attention from the message you want your subscribers to focus on. However, it still reinforces your presence in different social media spaces.?
Pro tip! Customize the icons to stand out. Just look at these beautiful icons by The Firebox!
Do you want to see more examples? Browse here!
Call-to-action?
Subject lines and pre-headers are vital for your marketing emails being opened. However, once the reader is “in,” you’re probably expecting them to take some sort of favorable action towards your product or service as well.
For a long time, the most popular CTA was (and for some, it still is!) the cliché “click here.” This phrase is generally considered spammy. Depending on the purpose of your CTA, you can use phrases like these:
Your CTA must explain what action will happen once clicked/tapped on it – for example, a download or a view of items for sale. Maybe it’s a link to buy a product right away, or perhaps it’s just an easy way to book an appointment. Be specific but also be creative!
Unsubscribe
Getting unsubscribes is not pleasant. But let's be honest – you do not need subscribers who do not want to read your newsletters. So it is best to have a place where people can leave if they please.
Placing your unsubscribe link in the email footer is standard practice. That feels natural, as it usually goes alongside your disclaimers and small print.
Remember, poor unsubscribe practices or hidden unsubscribe links will most likely lead to abuse complaints – people marking you as spam. Abuse complaints impact the sender’s reputation and, thus, deliverability.
What about the next steps in the unsubscribe user-journey? What happens after our readers click on the opt-out link? Check out this article where you can find some great?tips to help build your unsubscribe page.
Do you have email footer, social media links, CTAs and unsubscribe link in your email? If not, you should consider adding them – it adds tons of value to your customer, and you can make the changes in one template and reuse it!?
One more tip! To stay up to date with email marketing tips and tricks join our newsletter!?
Email Marketing Expert & Partner @ Smaily | Sales | Marketing | Growth
2 年Yeaah! Next one is out!!!!