4 Mistakes You Are Making On Your Shopify Product Page

You've built a Shopify store, which is great! But now you need to make sure that people are actually seeing your products—and not just another e-commerce site. So how can you transform your store into an elite shopping experience?

If you want your Shopify store to succeed, you need to learn how to set up and market products correctly.

Your product page is the first punch in a knockout combo that sells your customers' products. But how do you pull it off?

In this Shopify optimization guide, we'll be covering every mistake you're making—from product titles and price strategies to images, descriptions, and reviews; all that's keeping you from achieving maximum sales.

Ready? Let's get started.

1. You’re not using targeted keywords.

The right keywords on your product pages will help search engines understand what you offer, making it more likely that you'll show up in relevant results. This is an important step in any SEO strategy.

Search engine optimization (SEO) may not seem like a necessity, but more and more people are searching for products online. If you want your Shopify product pages to succeed on the Internet, make sure that they include relevant keywords.

Once you've found the right keywords for each of your product pages, it's time to integrate them into your site. Make sure you include some of these top-ranking terms in the title tag and meta description—text that appears in search results—so Google knows what your page is about! Just remember to avoid overusing your keywords, or keyword stuffing, as this will cause your site to rank negatively.

In addition to that, make sure you're using those keywords in headings and body text so that Google can understand what your content is about.

2. Your product page isn’t engaging

Do your customers know how good your products are?

Product pages should be informative and engaging. To make yours stand out, try these tips:

• Write content that is thorough, helpful, and well-researched. The more information you provide about your product or service, the better chance you have of winning over customers' trust—and getting them to buy from you.
• ?Add a video or other multimedia element that helps explain how it works and why it’s better than its competitors. If your product is complicated or has many uses (like an air conditioner), this will be especially important.
• Try different types of calls-to-action that target your audience, like “Click here now!” or “Buy now.”
• If you offer a wide variety of styles, sizes, and colors in your products or services, make it easy for shoppers to find what best suits their needs.

3. Your page takes too long to load.

There are numerous ways that you can improve your site’s user experience, but one of the most effective is to make sure it loads quickly. The faster your page loads, the less people will have to wait and the more likely they are to stay on your site.

Shopify's plugins have become a staple of online stores and for good reason. The right website tools can help you create an efficient and effective site. However, the wrong ones can slow down your store's performance. So firstly, take a look at which apps are installed on your Shopify store—and remove those that aren't necessary (if possible).

Take these steps to speed things up even more

• Reducing redirects
• Compressing image sizes
• Leveraging browser caching
• Minifying JavaScript
• Minifying CSS

4. You're missing the human element

Don't get so caught up in the details of your site and products that you forget about branding! Before publishing, include a bit of your brand voice.

Your brand voice is what makes you memorable—it's your personality (flaws and all) as a company. It shapes how people think about and interacts with your product or service.

Think about something that sets your company apart from its competitors. For example, if you're selling the perfect pair of jeans: "Our jeans fit like no other." Or if your product is super soft: "We've got the softest fabric ever!". The more detailed your description of what makes your product special and why people should buy it from you, the better!

Here are some other ways to enhance your product page:

• A detailed FAQ page
• Customer reviews
• Aspirational content (like testimonials or benefits)

Ultimately, no matter what kind of product you sell, potential customers will likely search online for information about it before they consider going to a store. That's why your product page needs to be optimized, so those consumers can quickly find what they're looking for and make a purchase decision from the comfort of their couch.

Having great copy and stunning imagery on your product page can significantly impact sales. Some small tweaks to the way you describe your products, or even adding a new picture of someone using what they bought from you previously—can make all the difference between success and failure!

To increase sales, you need to create an eye-catching page that presents your product clearly and entices customers with the possibility of a purchase.

Now that you know all the tricks, does your Shopify product page have what it takes to be a winner?