The 4 Mighty Steps to Create a Successful Social Media Strategy
The 4 Mighty Steps to Create a Successful Social Media Strategy
Do you know that 58.4% of the earth’s inhabitants use social media? It goes without saying that marketing for your brand on social media is not a choice nowadays. However, you need a strategy to achieve success in social media.
What Is a Social Media Strategy?
A social media strategy is a plan of how to maximize engagement and interactions across social media to achieve a company’s objective. These objectives may be to generate leads, improve brand awareness or create a viral effect.
How to Make a Social Media Strategy?
We will walk you through 4 steps to create a successful social media strategy that can help you make the right decisions in the future.
Step 1: Define Your Goals
The first step in creating a successful social media strategy is defining clear goals. Without goals, you won’t be able to evaluate your success.
You should define SMART goals which mean:
Here is an example of how a SMART goal should be:
The online store should sell 300 smartphones by the end of November.
Specific: You know specifically what you should do.
Measurable: You have a specific number “selling 300 smartphones”.
Attainable: The goal is not impossible to achieve.
Relevant: The goal is related to your business. You can’t put a goal of selling clothes while you have a smartphone shop, for example.
Time-bound: The goal is time-bound and should be achieved by the end of Number.
Defining your goals will enable you to choose the right metrics to measure the success of your campaigns.
For example, if your goal is sending traffic to your online from the Facebook page then you have to monitor CTR rates on Facebook and traffic sources on web analytics.
Note that Social Media goals must align with the general marketing objectives. Goals must be clearly written to make sure everyone is working within the framework.
Step 2: Knowing Your Competitors
To succeed, you have to who you are, where you stand, and who is your main competitors.
Analyzing your competitors helps you understand the marketplace and the way businesses should behave in it. You will be able to expect the possibilities of success by applying certain strategies. This will help you set logical goals for your social media. Analyzing competitors guides you to the right content your persona loves to consume.
In a nutshell, you will know how your business should behave on social media.
Step 3: Knowing Your Buyer Persona
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. This research describes your ideal customers, their daily needs, and challenges.
Knowing who your ideal customers and what they are looking to see on social media is an essential objective for the entire marketing team. With it, you will be able to create the right content and use the appropriate ways of speaking with your customers. Through it, you will be able to create powerful content and learn appropriate ways to speak with your customers, and so on. When creating the ideal buyer persona for your business, you should know information like age, location, average income, occupation, interest, etc.
Deal with your customers as real people not as followers. Care for what they care about and provide them with what they need. Treating them like that will guarantee their loyalty to your business.
You can depend on social media analytics tools to get the right information about your ideal customers.
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Step 3: Knowing Buyer’s Journey
You should know that purchase processes are not made randomly, yet in most cases, there is a specific path that buyers follow. This process is called the buyer's journey.
The buyer's journey describes a buyer's path to purchase. This process is divided into 3 stages; awareness, consideration, and decision stage.
Awareness Stage: The buyer becomes aware that they have a problem.
Here the consumers realize a problem in their lives. The first thing comes to their mind is Google search. You should provide them with the possible solutions for this problem. Note that you are not yet providing them with your solution directly.
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Educational Webinars
Consideration Stage: The buyer defines their problem and considers options to solve it.
The buyer will have clearly defined and given a name to their problem, and start researching and understanding all of the available methods to solving the defined problem or opportunity.
For this stage you can create:
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Decision Stage: The buyer evaluates and decides on the right provider to administer the solution.
The buyer has decided on their preferred solution. Their goal now is to search for a list of available providers and then choose the right one for them.
Here you should create content for promoting your business and how you’re the best possible provider for this solution.
For this stage you can give:
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By understanding the buyer's journey, the pains and problems they encounter along the way, and the influencing factors that shape their thinking, businesses can better understand buyers and put their product or service on that path.
Use social media in harmony with your online store to create a compelling selling stagey.
Etejar will help you create your powerful online store that can be integrated with social media platforms to double your sales.
Who said you need to be a developer to have a professional online store?
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