4 Marketing Tips For Small Businesses

While it is obvious that larger businesses have the resources to invest heavily in their marketing efforts, most small businesses can still make an impact with a limited marketing budget. The key for smaller businesses is to figure out how to effectively use their budget and to plan accordingly. I believe these 4 tips will help when planning and carrying out a marketing strategy as a small business;

1. Stick to what you’re good at 

With a limited budget it is important to focus your efforts on the aspects of marketing you feel most comfortable with. I have found that sending out email campaigns has been our most successful tactic so we do this most regularly.

2. Be creative 

I think it is important to stand out from the crowd when it comes to marketing to both new and existing customers. Do something a little different like put on an event or send out personalised thank you notes. Anything that will make the customer remember you will be well worth budgeting for as it will make them more likely to come to your business over a competitor.

3. Be a business leader 

You can do this by being active on social media and engaging with customers and your industry influencers, and by working to acquire new customers by becoming active in the local networking organizations. In doing this you will increase your brand recognition and from this expect to find more customers contacting you.

4. Change what doesn't work.

Besides focusing on what you do best, you cannot afford to be afraid to alter your plan when some aspects aren't working. As I said you should be creative with your marketing but if what you’re doing is not working then allocate your time and money to something that is or thinking of something else is definitely what you should do. An effective marketing strategy evolves and keeping track of what is and isn’t working is the key to being successful in meeting your marketing goals.

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Alex Henderson is a Marketing Executive and Business with Marketing Management Major.

Other articles by Alex include;

- 4 Marketing Tips For Small Businesses 

- 5 Tips For Effective Digital Marketing

- Best 8 Tips For Dealing With Procrastination

- 3 Sustainable Packaging Trends To Watch In 2016

- 5 Tips For Successful Time Management

Twitter: @ThisIsAlexHendo