4 Marketing Action Items - July 2022

Let's make today a day of action.

Today's edition is inspired by the idea that it is never too late to start executing an idea. It is a simple concept really, probably professed by many. For me I have a five-step process:

1. Read to challenge your assumptions and brainstorm (great news you're here!)
2. Treat your Idea like a science experiment - follow the scientific method
3. Never for any reason have the thought that it is too late or listen to the naysayers that "this has been done already" - need examples DM me!
4. Measure
5. Iterate, work every day to make it (whatever it is) 1% better

With that, I wish you a happy brainstorming and hope you find inspiration below.

1.Why Data + Gut Instinct > Data - Mae Rice - Raisin Bread

Action Item: Love this concise reminder that we (marketers) are scientists, if you have a gut feeling test it. As a growth marketer, I always remind myself the biggest home runs aren't in the data because they are things we haven't tried yet. ABT - Always Be Testing

2.Landing Page Optimisation: 101 Tips, Strategies & Examples - Aaron Brooks - trueNorth

Action Items: No matter how many Landing Pages you have built I find challenging assumptions to be the most valuable exercise in a lifelong journey of mastering a skill. Pickups/reminders for me; benefits over features - no one cares what you do but everyone cares what you can do for them, use imperatives - it gets results, reword your fields before removing - getting caught in the make the form shorter trap gets you into we need more data trap.

3.8 Best AI Writing Software Tools - Mark Spera - Growth Marketing Pro

I know, I know, it's a plug (not mine), but if you want to save yourself an hour or more of scooping this is worth the read.

Action Item: The time to innovate is always today, if you haven't started to implement AI, or NPL into a content strategy this is a great place to get started scooping tools. For my fantastic Content counterparts stop panicking and get ready for your life to change! Honestly, AI is one of the biggest value adds to content writing.

4.Referral Marketing 101: How To Create a Referral Program That Wins More Customers in 2022 [+6 Examples] - Megan Mosley - ReferralRock

Action Item: Start a referral program today. Why? Look at the gig economy and side hustlers to start, the world is changing people want extra cash. Here's some data. Referral customers have a 16% higher lifetime value. 84% of B2B sales start as a referral. This article gives you every tool you need to pitch your VP, CMO, Co-Founder, or whoever is giving you resistance. Is your referral program not working as well as you want it to? Check out the examples they provide, bonus check out this article from partnerprograms.io .

If you love this content help me out by forwarding, sharing or DM'ing this to a marketer you admire! Thank you for reading and for your support, it means more to me than you will know!!