The 4 Laws Of Combat
??Travis "Grizzly" Jacobs
Product Development, Innovation, Mechanical Engineering, Creativity, Leadership, Communication
A summary of the 4 laws of combat from Extreme Ownership, by Jocko Willink and Leif Babin
The First Law Of Combat ... Cover & Move
Teamwork is essential to creating anything new … it’s also critical to any team that wants to win
Tom Brady can’t win the Superbowl all by himself … it’s a team effort
When the shit hits the fan and things go wrong … and they always do … make sure your team members have your back. They Work together … they don’t blame .. don't point fingers … don't scapegoat … & they don't throw each other under the bus.
Make sure the risk is covered … we use the Black Hat to discuss all the all the ways this thing can go sideways.
The waterline principle ... The idea is to think of yourself on a ship. Imagine that any decision you make that goes bad will blow a hole in the side of the ship, below the waterline. Damage to a ship below the waterline can mean catastrophic consequences. Even a small hole, albeit a lengthy one, sunk the “unsinkable” Titanic.
You always have to ensure that part of the team or another team ensures cover for the team that is moving ... Someone has your back and is always providing cover for your team.
Just as, when walking, you wouldn't lift a leg before putting down the other. This, as you can imagine entails being able to work as a team and with other teams with flawless communication and trust.
Team members work together to achieve a common objective ... they aren't pulling against each other or fighting against each other.
Once again, it is essential here to understand the notion of teamwork and to develop trust in each of its members. And this trust must extend out from the team to the other departments of a business that interact to accomplish its designed mission.
The Second Law Of innovation ... Simple
Complexity is the enemy of execution.
The success of a plan is inversely proportional to its complexity.
The simplest plan wins ... everything should be simplified to a 5th grade level.
The simpler a plan ... instructions ... strategy is to understand ... the more we are inclined to act. Inversely ... the more complex ... abstract ... obscure a plan or strategy is ... the more confusion will be present.
Confusion is the enemy of speed and accuracy ... if you don't know where or what the target is ... the odds of hitting the target and greatly reduced. Shooting faster ... won't do any good in this situation.
Developing products is complex enough these days ... we don't need to create any unnecessary or over complicated processes ... procedures ... plans or strategies.
It is often best to simplify, to have a clear and concise understanding of where we are ... as well as were we are going.
The Thinking Hats from Edward DeBono isa great and simple tool for developing plans ... contingency plans ... strategies ... risks ... and everything that can go wrong.
The Third Law Of Innovation ... Prioritize & Execute
There are times when human beings may feel submerged by demands, challenges and uncertainties. The most important thing is to remain focused, calm and to be able to stop to consider the options at hand. Everything cannot always be done or resolved immediately. But rather than remain in uncertainty and indecision or be submerged by challenges, one should be able to take a short break, take a step back and determine the most important priority to be taken into account at this moment, set up a plan to resolve the problem and act until this problem is resolved. Then move on to the next challenge.
This simple technique doesn't replace the ability to keep an overview of the situation but when stress is sky high and that confusion has taken over, it is very efficient to be able to identify and resolve each problem individually and by order of importance.
The Fourth Law Of innovation ... Decentralized Command
The simplest explanation of decentralized command is this …
The person who sweeps the floor should choose the broom … as well as come up with a plan to sweep the place.
It is difficult in the case of complications, to communicate swiftly and efficiently with the chain of command to adapt the mission to the new circumstances.
Men will thus have to make their own decisions ... instead scheduling meetings to talk about the best time to talk about when we can schedule another meeting
Decentralizing command means that the mission and its limits have been formally defined by senior leaders ... who have an overview of the mission ... but the details of execution are left to the people on the field who are in contact with its reality. Commander's Intent is the description and definition of what a successful mission looks like
These highly trained professionals are aware of their responsibilities and have a clear idea of what is expected of them. They are authorized and able to make their own decisions.
Organizations are usually structured with leaders who send their instructions downwards, it is rarer to find examples of teams that are able to let their people on the field make important decisions for the execution of the mission.
Think of Tom Brady ... in the Superbowl ... calling an audible based on how the defense lines up.
This is often the most effective way to get concrete results and especially a genuine commitment from the team. How can you expect an employee on the field to feel motivated and committed if he has no leeway and only gets orders from above.
Leadership is the single most important factor on any battlefield.
Quality Leader, Process and Tools Leader, Program Manager, Continuous Improvement Specialist, The views expressed are those by me and me alone, and are not associated with the views of present or past employers.
5 年Hi Travis, I enjoyed the article @Travis "Grizzly" Jacobs?- very insightful and useful. However, I think there was one basic Innovation Law you overlooked - Curiosity. I was watching the Brendan Fraser movie, "George of the Jungle", with family over the weekend, and in many of his movies he plays a fish out of water (Encino Man, Blast from the Past, etc.). His character is thrust into situations totally foreign to him, and he must observe and adapt to a new environment. What's interesting is watching his perspective on a completely unfamiliar environment. And I think that's something that's very helpful to do at the start of an innovation or product development process.? I think a helpful exercise would be to assign non-typical personas to members of the team at the start of a project, and ask them to evaluate the problem statement and potential solutions from that perspective. It's like giving college students problems we've been hashing on for 20 years. They don't have 20 years of having your focus narrowed by rote, mistakes, and familiarity, so often they come up with innovative solutions.? Thanks again for the article!
Senior Account Manager
5 年This is one of the best-written articles I have read this year.? Concise and to the point.? You have a very good grasp on how large organizations should be run.? Megalomaniac bosses are a dime a dozen and normally fail in the long run unless the team trusts them.? If they lose trust or they play outside the rules it hurts the entire organization.? Good Stuff indeed!!!
Commercial Leader with strong expertise in Partnership Management, Account Growth, Customer Success, Sales, BD, Client Relationships & General Management || Side Passion: Generative AI for Executives and Business Leaders
5 年My favourite is the 3rd - Whats yours? :)
Autor do E-book SYNtonize! 11.950696490 41.998096490 Orientador Instrutor Eng. de Produ??o Analista e Auditor de Sistemas TECNOLOGIA . ENGENHARIA . QUALIDADE Siga e contate #shineyournature nas redes SYN! Desde 1983 *
5 年UHUUU!!!!! So funny and .... dangerous, syn! Teamwork: I′ve been living it at minimum for 10 years. Great article. Tks for sharing.
Vice President
5 年BIG fan of Dilbert AND innovation. Very well written. Per your "Developing products is complex enough these days ... we don't need to create any unnecessary or over-complicated processes ... procedures ... plans or strategies." If anyone has not already read -- look into the book "The Lean Startup" or https://theleanstartup.com/? 100% In line with your statement and well worth the read/study on the topic.?