4 killer reasons why your brand is more valuable than your tech

Hi there ??,

At Made By Giants, we are up close and personal to the cutting edge of how B2B tech companies are forging ahead with new innovations we never dreamt possible.

What we know to be true? Your brand is more valuable than your technology.

Let us explain why ??

1. Without a brand, your tech feels small

Most tech companies start with a solution to a problem. That solution is usually a piece of creative technology. But that creative story needs a reason for being there, a vision for the future, a name, a sales proposition, a visual way of expressing itself, a personality on social media, a way of attracting talent to its purpose, a website and SO MUCH MORE. That is your brand ?

2. It helps you secure funding through differentiation

Talking to investors about your tech? They’ll also be looking very closely at your brand strategy: what you stand for, the value of your name, your offer, how it impacts your marketing, and just how well you stack up against your competitors. In 2022, investors spent more time on brand purpose when reviewing pitch decks.

3. It helps you flex and extend into new verticals

Have you focused on one type of buyer until now? What happens when you want to expand into new verticals? You need a strong brand in place that stands for more than just the technology, otherwise you can’t use your brand to break into new, lucrative markets.

4. It heavily supports your M&A strategy

Acquiring companies that support your growth is the way to go, right? You need to ensure you have the right brand strategy and architecture in place - your brand needs to be able to accommodate this growth, so sales and marketing can tell your growth story to your prospects and existing customers.

Our Co-Founder and Creative Director, James Beveridge, gets into the nitty gritty of why in this blog ?? here.

Wanna chat about branding? DM us or email [email protected] to chat some more!