The 4 Keys to Creative Migration Pathways

A migration path is needed to influence the trajectory of your industry’s development. By learning to use migration pathways, you will have the capability to directly influence the future of your industry. In fact, you may actually find that you are creating a whole new industry in the white space that exists between the cracks of your industry.

Migration paths are determined by:

1. Your ability to build and manage coalitions or strategic partnerships. This capability allows access to resources provided by others.

2. Building core competencies that are directly tied to creating significant customer and vendor value, growth and profitability.

3. Rapidly accumulating market knowledge so you can discover the core of demand. The core of demand is found where you have a competitive advantage over others. This is the place in the industry where you are able to distinguish yourself as unique or different.

4. Developing the capacity to deliver your product or services faster and with lower cost than others to create a distribution advantage.

At this point, both your clients and vendors have shifted into viewing the world they are in with joint eyes. Every move one makes affects the other. This can result in market advantage and growth. It can result in new markets being developed together.

Having a strategic architecture to guide this development is central to success. It is the way of viewing the world that shifts planning and design efforts and, mobilizes the resources to create the future.

There are four communities that need to be developed simultaneously as you expand your own business and develop new migration pathways. They include 1. Operational 2. Interpersonal, 3. Leadership 4. Financial.

Doing this requires the following:

· Mastering the design principles and practices that allow you to work with organizational structure to create the future.

· Developing a structure that continually results in alignment around leverage points, creativity, innovation, correction, cooperation and collaboration.

· Adopting new ways of viewing reality that will give you the ability to grasp these principles.

As you move along the path of controlling your organizational destiny and creating new industry migration pathways, use this simple assessment to keep you focused.

Use your answers to the following questions to determine your baseline from which to work.

1. Do you know the underlying structure of the organization?

2. What changes in the underlying structure are needed to remove reactivity and align the organization around leverage points?

3. What scorekeeping system is in place?

4. Do all of the members of your organization receive feedback that results in them being focused and aligned on leverage points? 

5. Does the feedback keep them in a constant state of correction, cooperation, and collaboration?

6. What structure is in place that drives creativity, innovation, and implementation?

7. What developmental process is in place that addresses limits to growth?

8. What method is being used to shift your view of the world from reactive to generative (having the power to produce or originate)? 

-        Michael L. Stahl

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