4 Key UC Trends to Expect in 2023
The global unified communications market grew by more than 29% in just under three years. A pretty phenomenal transformation, isn’t it? What was once an optional addition to a business's technology toolkit has now become a must-have. UC is now widely recognized as an essential component of an efficient technology stack for most organizations.
A critical component of modern business operations, UC enables organizations to enhance collaborations and communication across various departments and geographies. In 2023, there is an increased focus on adopting new and innovative UC technologies to help businesses stay competitive and drive growth. Here are my insights on major UC trends that organizations can leverage to streamline communication, enhance collaboration, and improve overall productivity.?
AI integration in chat technologies has become a game changer in the unified communications (UC) industry. Recent developments, such as Koo's use of ChatGPT for content creation, demonstrate the growing trend toward using AI to enhance messaging platforms. A plethora of companies are offering UC chat solutions with their own unique AI innovations. These innovative chatbots and virtual assistants can be customized and integrated into UC dashboards to provide users with a seamless communication experience. As more and more of these cutting-edge solutions hit the market, we can anticipate chat systems to reach new heights of sophistication and provide users with even more advanced features.?
2. Hybrid work transforming communication?
Recent research predicts that almost 50% of workers will be operating in a hybrid environment in the next two years, which means there will be a huge demand for multi-vendor UC service management. Fortunately, emerging advanced technologies will help create a unified and efficient UC ecosystem, tailored to meet the specific needs of organizations while minimizing complexity, cost, and potential downtime.?
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3. The growing emphasis on Total Experience
Gartner predicts that by 2024, businesses that prioritize "Total Experience" strategies are expected to outperform their rivals by up to 25% in satisfaction metrics. Total Experience (TX) involves combining aspects of the experience economy into a single strategy. This involves a simultaneous focus on multi-experience, customer experience, user experience, and employee experience.? Microsoft is leading the charge in this area, focusing on enhancing their UC stack to improve the overall experience.
4. The rising popularity of BYOC
In 2022, team collaboration platforms integrated into or connected with UC platforms emerged as the primary hub for work in distributed office environments. Many organizations now rely on solutions such as Cisco Webex, Zoom, and Microsoft Teams to ensure their workforce is connected and engaged regardless of location. While these tools offer their calling solutions, they also introduce new options for companies to customize their carrier preferences. Moreover, more tool providers are expected to partner with vendors for greater flexibility in building an ideal communication network and collaborative workspace.
In conclusion
With ever-growing advancements in hybrid work, organizations must stay abreast with the latest UC trends that will likely shape how businesses operate and communicate. From hybrid work models to AI-powered chatbots, the major UC trends for 2023 offer a glimpse into the future of communication and collaboration. By embracing these trends and adopting innovative UC solutions, businesses can enhance productivity, improve customer service, and succeed in a fast-changing business environment.?
Exciting developments in the unified communications industry are on the horizon! Are you optimistic or skeptical about the potential outcomes of this? Share your thoughts with us in the comments below and join the discussion.