4 key trends impacting the growth of Digital Marketing

Digital marketing is an evolving concept that has speed up with the global pandemic. With complete closed face-to-face interaction between humans, organizations and consumers quickly shifted towards digital activities to satisfy their needs and wants, and keeping the increasing flow of consumers towards digital platforms in mind; marketers invested heavily in social media, mobile applications, website visits, blogs which led to a different version of digital marketing holding great future for both organizations and consumers. ?

Now the question arises, what are the key trends that have fostered the growth of digital marketing!!

Automation in Marketing: The presence of Artificial Intelligence (AI), deep learning (DL), and machine learning (ML) have changed the way marketers used to perform their job earlier. At present, automation is used by marketers to learn consumer's activity, store data, and devise products or services as per their choice and taste. Many activities that humans initially did are now automated and done by machines. This provides marketers and strategists with time to think tactically and devise ways to engage the audience.

Personalization: Personalisation is the key to marketing success and consumer satisfaction. With the evolving technology, it is possible to offer customized and personalized services to consumers, which can be seen from the tailored made recommendation for movies on Amazon prime, Netflix, and even on music apps like Spotify, which prepares a playlist based on the taste and preference of consumers. Isn't it great? Personalization offers a higher rate of engagement review and conversion from the customer, which marketers do by tracking consumer data.

Conversational Marketing: It could be understood as real-time engagement with customers through chatbots, messaging apps, and live chats, where the ultimate goal is to develop healthy consumer relationships. To accelerate the speed of customer interaction, chatbots have become an integral part of marketing activities where the markers try to remain in touch with consumers throughout their digital journey, thus creating chances of potential conversion.

Social Commerce: This is a technique through which social media platforms use their network to sell products and services. It helps customers to research products and also discover brands without leaving their fav social media platforms. Again the concept of social commerce is not new, but it accelerated during the global pandemic. Customer engagement now occurs in one place, as compared to earlier phases of e-commerce, where users mainly purchase products from sites or third-party markets. Social commerce allows companies to communicate with clients at every point in the sales funnel, thus improving sales and customer interaction.

The emerging trends in digitalization have changed the way consumers and markets interact with each other. The evolving technological trends have shaped the market place thus enabling better, more sophisticated, and personalized customer interaction.