4 Key Questions to Grow Your Remodeling Business

Ask and answer 4 key questions to grow your home improvement business into the new year!

As the holidays approach, sales activity slows down for the remodeling industry as homeowners focus their attention on seasonal festivities.

That makes the holiday season the perfect time for business owners to take stock of their performance for the year and retool their business!

Here are 4 key questions you can answer to grow your business by strategizing during the slow months:

• What were my best zip codes - either where I sold the most work or was most efficient in generating sales from leads - and how do I get more leads in those locations next year?
• Did any of my lead sources generate inquiries without sales? Are there any lead sources I can cut next year to create a leaner sales funnel?
• Are any of my sales channels under-developed? Particularly repeat customers or rehashing appointments that did not close. Now is the perfect time to implement a plan to grow the percentage of revenue you are winning from repeat business or rehashed leads.
• How happy am I with my vendors? Wintertime is a great time to evaluate vendor relationships - if you see any are consistently not meeting expectations, make a plan to swap them out for a higher performer.

There you have it! As you’re getting ready to enjoy time with family and the holiday season, you’ve got a slate of productive questions to mull over to come out with a stronger business in the new year.

Happy Holidays!