The 4 Key Goals in Content Marketing
The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader loyalty.
If you're content doesn't tick one or more of these boxes, maybe ask yourself what's the point.
1. Educate
This type of content is often prefaced by a headline that starts with “How” . People’s thirst for knowing how to start a blog, market their business or solve a problem that is consuming their attention will always be content worth creating and sharing.
Examples:
How to Shave - Shaving Tips for Men | Gillette
2. Inform
Keeping people up to date with the latest news was the domain of the newspaper, trade magazines or television. Today the blog or social network such as Twitter or Facebook is the source.
Remember with this type of content it will quickly become old news and only has a certain shelf life.
Examples:
3. Entertain
Entertainment is quite often best done by video and you only have to view a Coca Cola ad or a funny video to appreciate the marketing power of entertainment . It doesn’t have to be a video and entertainment can also be a media type that informs and entertains.Infographics can also be included in this category. Humour is one of the vital components in this category.
Examples:
Kenny Powers - K-Swiss CEO video
4. Inspire
So educating, informing or entertaining when creating content is vital in your mix of content but one often overlooked goal is to provide “Inspiration“.
This can be a challenge but inspiring people to be better, to push their limits or to be successful should be woven into your content.
This content can be examples of other successful people that have overcome adversity people or creative examples that showcase others achievements.
Examples:
These types of content can stand alone or they can be integrated into one piece of content or woven together.
Creative Marketing Strategist ?? Skilled in managing creative campaigns from ideation through to implementation.
9 年Nice post! :D