4 Internal Marketing Tactics to Build Team Culture
Ace Media & Marketing
Full service marketing agency serving print manufacturers, OEMs, suppliers and representatives. ? #FLEXO
While marketing is often associated with generating leads, designing branded materials, and driving revenue for your sales team, internal marketing can also play a pivotal role in fostering a winning company culture. A strong company identity can help combat the workforce struggles of the print and packaging industry, including labor shortages, high turnover, and the need to attract a younger workforce.
Wondering how to get started? Take some inspiration from your favorite sports team. They’ve capitalized on branding, camaraderie and a shared goal to cultivate a community of loyal players and fans. Let’s break down some of the ways you can translate this to your business.
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#1. Look Good, Play Good – The Power of Company Swag
We’ve all experienced the power of a uniform, whether it’s a jersey and helmet or a polo with a logo. Just like wearing your team colors to a game, company-branded apparel and accessories promote a sense of pride and belonging. Uniformity reinforces the idea of being on the same team, both visually and emotionally.
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How to do it: Throw your logo on t-shirts, polos, jackets, tumblers, notepads and anything else that provides values to your employees at work. Consider including a box of company branded goodies and business cards during your onboarding process. Bonus points if your company has a catchy slogan that helps employees quickly capture the essence of your culture.
#2. Bringing Your Team Image to Life – Office Branding Ideas That Work
Don’t stop at outfitting your employees. Bring your brand to life in your workspace. Use brand colors and graphics to promote a positive environment that employees can be proud of. Think of NFL locker rooms and offices with bold colors and inspiring messages meant to hype up the players and coaches to perform at their best.
How to do it: On a large scale, you can install professional wall murals, bold vibrant furniture, colored window films, update your cubicle fabric and more. On a DIY scale, you can paint accent walls, add colored accent pillows....