4 Insights for Managing Up – The Inside Track on Leading in a Founder Owned Business
Andrew MacAskill
LinkedIn Top Voice | CCO at Fraser Dove International | Private Equity and VC Executive Search | Speaker | Bestselling Author | On a Mission to Enhance Life Sciences Through Talent
Those are some very big shoes to fill - working as a new MD for a Founder can feel like having the weight of the world on your shoulders.
It’s often a heady mix of driving growth, managing legacy and being the conduit between the Founder and the employee teams – not easy!
At EO Executives we are lucky enough to be working with some of the fastest growing businesses in the country and help the Founders of these businesses attract great MD’s. This is a tricky transitional period for the business owner (and the employee’s for that matter) as control is relinquished in the spirit of driving further growth. Founders are inspirational, mission driven and often brilliant so when we run executive search campaigns of this ilk we always get an overwhelming response from bored and fed up corporate candidates who are looking for a fresh challenge. Sadly, many of them make the switch out of the big corporates and fail fast on becoming MD of a fast growing SME.
Below are the 4 most valuable insights EO Executives can offer you if you are considering becoming the CEO or MD for a business that is currently Founder managed:
To some extent the Founder probably doesn’t want you there
As always there is a big difference between what people want and what people need. In my experience a Founder is often advised/pushed/forced by investors or other board members to hire an MD once the business grows to a certain size that is beyond their capability of managing on their own.
Deep down the founder will believe that they are the best person to manage the business as they have already done an incredible job to have got this far and regularly resist. You need to understand this dynamic when you enter these scenarios, respect what has gone before you and recognise that any reluctance to let go is not personal.
To succeed and overcome this you need to have quality communication that means you can implement…
A No Surprises Policy
I am yet to find a Founder who complained about their new MD over communicating.
It’s all about trust and in the early days in particular you want to be communicating what you are doing, gaining clear authorisation and making sure they don’t feel out of the loop. Do not wrestle them for power or let them uncover bad news or surprises from other sources and be very proactive – the prize in the end will be well worth it.
Ironically in the first year you will be reporting upwards far more than you ever did in your corporate career in a listed business!
Remember this will reduce over time as your integrity is shown and your trust is built.
Often its Emotional not Logical
You have to care as much about the business as the Founder does – don’t take on this type of MD if you lack EQ.
Many businesses have been built in the Founders image and define their identity and who they are. You have to respect the blood, sweat and tears that has gone before you and recognise that sometimes decisions will be made based on emotion, taste and personal preference - not pure logic and data.
Many Founders describe their business as their “baby” and are very parental in their approach. Don’t fight this but tap into their incredible passion and align it in a shared agenda that is meaningful to both of you.
Get Clarity on Roles and Responsibilities early
Typically the Business Owner will have done everything so you need to make sure you have full clarity on who does what as early into your tenure as possible.
Locking down agreed processes for the more emotive parts of a business such as hiring, spending and marketing will set you up for success. Once you have that clarity, implement a no surprises policy and you could be set up for a career defining period and one hell of a journey!
If you're looking to hire up and would like to discuss this further, feel free to get in contact at: [email protected]
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Business Manager at Peter Warren Automotive Pty Ltd
5 年Thank you for sharing this article Andrew. Very well articulated. I have witnessed this dynamic several times in my career and sadly there are not many new MD's who will care about the business as the Founder and so there is usually a mass exodus of very talented people often referred to as 'dead wood' or 'toxic' to the business.
Automotive Retail Executive
5 年Great article Andrew and decisively accurate - there’s a fine balance of using data and logic in an ever challenging global marketplace with the culture maintenance required to build on prior growth. It is a delicate one that these two individuals must be like minded on. Thanks for sharing your insights
Co-founder mdlondon
6 年Very good article Andrew. Very resonant and accurate points
Eradicate Stress - Elevate Performance | Positively Impacted Over 1 Million Lives | Visionary Strategist cum Profit Mentor | Keynote Speaker
7 年You have beautifully defined the need of the founder and the role and responsibiities of the new MD. I can feel your visionary wisdom Andrew. As per my understanding because the founders are passionate about their business (treating it as their baby) so they want to do everything themselves so the first role and responsibility of the new MD is to work closely with the founders and develop systems for every operation so that the founders are free from day to day functions and are available to focus on growth. The next step is to help the founders multiply business profits through innovative growth strategies so that their passion is also well maintained. What do you think Andrew?
NED | Business Advisor | Strategic Transformation | Managing Director | Business Development | Interim/Project Director | Trustee
7 年So many excellent corporate managers really struggle with a transition into Entrepreneur-run and/or Family-owned businesses. Having experienced all three of these business models I can only echo your comments about the 'emotions' involved compared to the more (supposedly) 'logical' decision-making processes of a larger corporate entity. There's pluses and minuses to each model; but the subtle (and sometimes not so subtle) differences need to be appreciated to be able to be successful in each.