4 Industries that use Explainer Videos for their Growth
We believe you must have read our previous newsletter that focused on the benefits of using Explainer Videos.
Just in case you haven’t, you might be missing out on some ‘real helpful’ stuff:) Check it out here.
Anyway today in our 3rd newsletter, we will be talking about the Top 4 industries that have and are using explainer videos to increase:
Explainer videos have become the go-to choice for modern marketers.?
So much so, that they are now being used in business presentations and investment pitches apart from being used in launching a new complex product, raising brand awareness, or on social media.?
But let’s understand their usage in a more industry-focused manner for better insights regarding how world-renowned brands have leveraged the power of explainer videos.
4 Industries benefitting from using Explainer Videos
1. SaaS [Software-as-a-Service]
SaaS product owners generally face a huge problem - Explaining what their complex product is all about & providing a smooth onboarding experience to their target audience.
And it’s tough for users as no one likes to be bombarded with lengthy and boring product manuals for product comprehension.
It’s here when SaaS explainer videos come out as a perfect solution for marketers where they not only help them explain the product through appealing visual elements but also encourage viewers to take sales-oriented actions.
In a recent survey we conducted amongst SaaS marketers, over 80% of them expressed interest in exploring explainer videos to promote their SaaS product.
Big numbers for thought? Well, they are. So here’s a quick animated video that showcases how easy explainer videos make it for SaaS brands:
2. FinTech [Financial Services/Banking]
As per GlobeNewsWire, the FinTech market value is expected to reach $305 billion by 2025.?
But with growing advancements, come a couple of obstacles that ultimately result in a failure to educate customers, an inability to help them navigate the platform, enhance their app’s user experience, etc.
However, many FinTech brands and financial services providers in general have chosen financial explainer videos to spread their word in a creative manner which wouldn’t happen otherwise.
So by using such videos, banks and startups operating in this domain have largely improved the digital experiences of their customers, thus increasing the level of brand loyalty in their minds.
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And this is how these animated videos help brands break down their entire product into simple and easy-to-digest terms as shown below:
3. Blockchain
Blockchain is a technology that is currently on the spree of revolutionizing the world by empowering ground-breaking products that could ease the load off humans’ shoulders.
But is it that easy for blockchain/crypto startups to explain their product or software’s vision to the general audience and business organizations?
It might be but not as effectively as blockchain explainer videos would help them communicate it.
In order to demonstrate the functionality and benefits, these videos use rich infographics, icons, characters, etc., which are then accomplished via a compelling storytelling technique using seamless motion graphics.
And what turns out to be is an animated piece that would crisply help blockchain startups get across the mark in their customer outreach plans.
Here’s a video example for better understanding:
4. Healthcare
Patient education is a lengthy and complex procedure involving two-way communication between healthcare startups, medical device manufacturers, and hospitals in general.
For obvious reasons, there are multiple instances when it becomes difficult for brands to educate and convince patients & potential customers about the quality of service they can avail.
But by using eye-catching illustrations that are accompanied by user-friendly icons, startups can quickly grab the attention of visitors and convert them for advanced product selling.
Alongside promoting other services, healthcare explainer videos can also be used to launch & promote home-based services and elevate users’ experience.
Watch this video to get a more clear insight:
Conclusion:
Certainly, the list doesn’t end here! The reason is - Explainer videos have made their way into the marketing environment where they can be utilized by almost any industry.
Their ability to break through the clutter and generate fruitful results for brands has earned them a place in every marketer’s toolkit today.
So if you’re a brand owner or a marketer looking to upscale your marketing efforts, we are here to help you get the ball rolling.
Reach out to us today!