4 Industrial Technology Juggernauts

The Short answer....MITIGATING RISK and generating COMPETITIVE ADVANTAGE for your business.

We wouldn’t impose unnecessary risk into ours or our families lives so why would we do this with our businesses? I would say for the most part people do not impose risk intentionally BUT they do it regularly so let’s look at some of the drivers behind this:

• Perceived Urgency - When the business is motivated by competition, stagnating markets, Supply chain challenges, fear of being left behind, etc., they?often rush to do something/ anything as a bandaid.
• Lack of Perspective - A company has an issue to resolve but don’t necessarily have a complete understanding of what options will best meet their "below the waterline" needs, also managing upstream and downstream issues that they are yet unaware of.
• Passing Responsibility to Someone Else - While it is important to trust your teams to help you grow your business, you need to stay engaged! You need to recognize that your teams have day to day responsibilities and that handing side projects, for example, evaluating new solutions is not a competency or a priority imposes significant risk .

Back to the question about what the four companies above have in common:

All were created by the same founders:?Russ Fadel, Phil Huber, and Lawrence Fan!

How have these founders established a 30 year legacy as industrial technology leaders? While there are many answers, the one I would like you to consider in the context of de-risking and future proofing your business is their second to market approach.?

Wonderware (went public then sold to Aveva) was not the first MES by a long shot but Phil and team recognized the gaps in the V1.0 Technology and brought something completely game changing to the market which is still the industry leader, 30 years later.

Lighthammer (acquired as SAP MII) was not the first company to focus on shop floor to back office integration as an enablers of industrial efficiency but Russ and team saw the gaps in the V1 technology and brought something completely game changing to the market which is still the industry leader, 20 years later and deployed across ~90% of all SAP industrial deployments globally.

ThingWorx IoT which Russ and team eventually sold to PTC was not the first attempt at IoT but Russ, Phil and Lawrence saw the gaps in the V1.0 technology and brought something completely game changing to the market which is still the industry leader, 10 years later.

You might be seeing the pattern by now?

A proven and industry-committed leadership team who knows how to evaluate a relevant category of industrial tech, find the gaps and bring something to market that is game changing and built from the ground up to be future proofed.?

So why are we so sure Augmentir will follow in the same footsteps? A few years ago the Phil, Russ and Lawrence looked at what was coined the connected worker market and saw real potential, but also saw huge gaps in the V1.0 connected worker technologies:

• V1 Connected Worker tools are simple digital tools that merely took your paper instruction and put them on glass
• V1 Connected Worker tools deliver no real insights coming from the data
• V1 Connected Worker tools have no concept of AI to drive real time work/ worker performance
• V1 Connected Worker tools have VERY weak integration strategies which were leading to limited value for companies
• V1 Connected Worker tools have No concept of real time performance support at the point of need (where work is being done)

A couple of years in, the same exact pattern is emerging as with their prior companies:

• Augmentir has redefined what a connected worker should mean in delivering value in all things from “pre-hire to retire”.
• Augmentir is delivering real and quantifiable value to clients within days of deployment through the use of purpose built AI.
• Early adopters of V1.0 connected worker tools are converting to Augmentir to deliver on the promises they had always hoped for from the earlier tools.
• Augmentir is on the way to a 20+ year legacy of defining how industrial work is and will be done optimally, every time!

If anything I shared resonates, feel free to reach out. I or any of our leadership team would love to talk to you about how we can de-risk and digital journey.

Augmentir.