4 Important Tips to Create an Amazing Email Signature
Ashish Sharma
Digital Marketing Consultant, Growth Hacking With 13 years Exp. (SEO, SEM, ORM, SMO, Branding)
The technical world is all about the old to the latest technologies, and everything around us is getting more digital day by day. We can not deny that our technical dependencies are growing with time and with technology enhancement.
Whether it is a full stack web development company or any other development firm, they all are witnessing the rapidly augmenting needs of today’s market. Everyone wants to leverage the latest and no one wants the old.
While we are busy with adapting the latest marketing tools and technologies to get better outcomes, some old marketing tactics are still surprising us with their irreplaceable existence and significance.
One of such techniques is email marketing which has been proven to be a critical aspect of a successful marketing strategy since ages. Most of the people use it with wrong email signature and that makes it a failure.
After getting failed several times they think email marketing is not a good option to market. Without even realizing their own mistake, they start blaming this amazing marketing technique and stop using it.
Today we are here to help you with some of the highly important tips to create an amazing and right email signature. These tips will help you improve your email signature and an improved signature will help you enhance your customer reach.
An Effective Photo Editing Tool
To create a signature that looks smooth, you must design it with an effective photo editing tool like Adobe Photoshop or Sketch. Picking up tools like them will give the right posture to your email signature.
Most of the people hire web development companies to take care of their marketing. If you have hired one for your business, tell them to pick the best photo editing tool as per the trend.
Take Care of The Proper Spacing
This is one of the most common mistakes people do while creating an email signature. Spaces here refer to the randomly and manually added spaces between the tables or the other elements.
After putting additional spaces, it is your responsibility to adjust the complete look of the signature because these extra spaces sometimes destroy the actual look. Always remember to adjust the spaces after putting the extra ones.
Make it Colourful
Colors are the best way to get instant attention of the audience but, make sure you use complimentary colors that are not blazing and are easy on eyes. You can take help of any design tool to decide the colors.
Your colorful email signature will for sure engage the readers and will increase your sales potential. But, don’t use colors for the background. Colors look well and fine with normal web design apps but, not with the email signatures.
Play Safe With The Fonts
Fonts play an essential role in your email signature hence, they need to be chosen with extreme care. ALways pick the web-safe fonts that are available by default or pre-installed on your operating system because they are mostly the best ones.
You can also use other fonts apart from the default ones but, you will have to make sure that they don’t look bulky or blurry on your signature. Pick it according to your signature size and try it before finalizing anything.