4 Important Components of Your Next Sales Copy

Content marketing is one-word digital marketers are conversant with, but only a few deploy this trick to grow their business.

As a content marketer, you need to realize that you are not writing just another sales copy, but creating awareness about how you intend to solve people’s problem. 

It is only when you solve people’s problems you get a value in return.

So forget about making more bucks when writing your next sales copy and ask yourself what are the issues people are trying to solve as it relates to your area of business.

Once you identify the problem, it means you have taken the first step to getting the attention of your target audience.

Most times, marketers concentrate on their message, instead of focusing on what the reader is searching for. This is a grievous mistake that leaves their sales copy redundant.

When marketers do this, they hardly get a response to their marketing emails. It becomes just another mail. 

A sales copy should be a piece where you take the time to find out the needs of your target audience, how they want it and how much they are willing to pay for a solution.

For instance, Michael and I spent considerable time developing an article for solving the needs of people looking to hire a virtual assistant, it became one of our most-read articles. The reason is simple, it’s because we took our time to solve a problem.

We’ve put this article together to help upcoming content marketers identify the major ingredient that makes a sales copy an effective marketing instrument that drives sales:

1. Identify a Specific Problem you want to Solve

Think about it from the perspective of a customer, the only reason people patronize a business is because they have needs. And not just generic needs, they have specific needs.

Identifying the needs of your target audience are the lifeline of your sales copy. However, while carrying out this research be specific; narrow in on their needs.

Look at it this way, you’ve identified that a prospective client wants to buy a shoe. 

Ask yourself, what type of shoe does she want to buy? 

Is it a wedge or a flat sole? 

If you cannot answer these questions, you’ll address a generic need. 

This would make your sales copy less effective.

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