The 4 Hotel Trends Every Hotelier Must Know
Are you still trying to figure out how you are going to keep up with the constant change and differentiation in the industry? In this article, we'll take a look at some of the current and future trends in hotels?and where you should focus your resources this year and beyond.
?Technology is in the air, and we are embracing it to deliver guests a truly luxurious experience.?The Smart Room is a new concept that offers guests the highest level of convenience, and it also gives them a sense of luxury by incorporating the Internet of Things (IoT) into the room.?There's a rising demand for tech-centric guestrooms that go beyond the classic airport-style hotel room: digital amenities that are intuitive, reliable, and convenient.?Smart Rooms are equipped with innovative services for guests and the entire hotel’s staff, including intuitive smart lighting controls, wireless device charging, soundproofing tech, keyless entry, smart tv, and the ability to transform your hotel room into a smart space.
?2. Pet-Centric Offers
?One of the fastest-growing segments in the hospitality industry is pet-centric hotels. Pet lovers spend billions on their pets, and that spending has flowed into everything from hotels, to airlines and travel companies. If your vacation accommodation weren’t pet-friendly, then you’re missing out on a lot of potential revenue.
It's all about the experience. New research shows that a pet-friendly hotel can create a greater sense of guest satisfaction, which results in more positive word-of-mouth. The name of the game with a pet-friendly hotel is transparency — not just in terms of their policies but also in terms of displaying information about their pet-friendly status prominently on their website.
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3. Social Media-Centric Guest Experience (Make Your Space ‘Insta-Worthy’)
In the millennial generation, social media is a way of life. One of the growing trends in hospitality is the desire to transform hotels into Instagram-worthy locations, complete with curated experiences that make things easy for travelers looking to capture the best moments from their vacation.
The ubiquity of Instagram means that Instagrammable experiences happen all the time. They’ve got to be creative, original, and visually appealing to get that “shot on Insta” feel. Like a good wine, Instagrammable moments are meant to be savored.??A hotel with white walls and well-lit rooms is always a winning combination on social media. A natural light setup also helps in capturing Instagram photos of your hotel, though you must tweak the lighting according to the colors present in the interior design of your hotel.
4. Sustainable, Eco-Centric Approach
Consumers increasingly seek out green businesses, paying more for eco-friendly products and services. Awareness of sustainability is growing and business leaders are recognizing that a strong commitment to sustainability can create a positive impact on the bottom line.
?It is no longer just about fossil fuels and producing energy. Green is now at the forefront of the Sustainable Hotel Ideas list, as society is becoming more environmentally conscious and wants less impact on the environment. Those businesses that do not adopt sustainable practices can expect to experience a steady decline in customer numbers and revenue.
Eco-friendly hotel practices are not just about doing the right thing, but also changing the way you do things. In addition to enhancing the comfort and convenience of your clients, you can also expect to save a good deal of green.
What hotel trends do you think will stick around? Are there any new ones I didn't think of? Let me know in the comments below!