4 Head-Turning Strategies for Roadside Signage Success
Drive-by signage is essential for tourist attractions and leisure venues. It's a strategic marketing investment that provides round-the-clock advertising while also serving a functional purpose. Read on for four head-turning?strategies for effective roadside signage.
1. Attractor Factor
First impressions count, as those unfamiliar with your destination may decide whether or not to visit based on the signage. Therefore, it's crucial to catch the eye of passers-by with great-looking freestanding signs that reflect your branding and give a sense of what they can expect from your destination or venue.
2. Less is More
Drivers have about three seconds to read roadside signs. So, a name, logo, phone number, and web address might be all that's needed for entrance signs. We recommend leaving 40% of the sign as blank space for optimal readability. Check out our signage for The Mole Resort, which perfectly balances character with simplicity.
3. Love Your Signs
Dirty or broken signs can give a bad first impression. Ensure regular cleaning, hedge trimming?and replace or fix damaged signs. Ask us about our maintenance and signage refurbishing options. Alternatively, talk to us about a no-obligation site audit for new signage, choosing from a wide range of material choices, including our popular Isitwood range.
领英推荐
4. Illuminate the Way
Make your destination easy to spot from the roadside with illuminated entrance and car park signs, neon signage for high visibility, or?LED bollard posts for pathways and corridors. Create ambience, enhance safety, and ensure a welcoming environment for visitors while catching the eye of passers-by too!
Chat
Whether you're looking to inspire, inform, or entertain - we can't wait to help you make your mark in the world of leisure and tourism. From a few signs to a complete signage solution, let's chat.?Give us a call on 01884 253795 for a friendly chat or email [email protected].
Connect With Us
We hope you've enjoyed this article. For more signage tips, be sure to follow us on social media or visit our website for plenty of ideas and inspiration.
Based in Devon, but working across the UK
Visit: https://kenwhitesigns.co.uk/ | Call: 01884 253795? |